Mondelēz International Inc. has agreed to acquire Clif Bar & Company for $2.9 billion with additional contingent earnout consideration.
Category: Outdoor

Target Brings Back Deal Days
Target announced that its annual Deal Days event is back for the fourth year in a row running from July 11-13. The three-day event begins the day before Amazon’s Prime Day deals kick-off, and both events end simultaneously.
Liberated Brands Acquires Captain Fin
Liberated Brands, the master licensee for Volcom and Spyder, announced it officially closed on acquiring Captain Fin Co., the surf brand.
Project Bike Tech Names Director Of Operations
Project Bike Tech, the high school bike education program, named Mike Lowe as director of operations. Lowe has worked been working as a contractor for the company.
Mystery Ranch Opens Supply Chain Office In Vietnam
Mystery Ranch announced it opened a reps office in Ho Chi Minh City, Vietnam, to support the company’s growth. HW Hwang is the office director.

Thor Industries’ Debt Ratings Upgraded
S&P Global Ratings today raised the issue-level rating on Thor Industries Inc.’s senior secured term loan to ‘BBB-‘ from ‘BB+’ and revised the recovery rating on this debt to ‘1’ from ‘2’. The upgrade follows Thor’s term loan debt repayments totaling about $265 million.
Upway Raises $25 Million In Funding
Upway, a Paris-based company that sells reconditioned electric bikes, has raised $25 million (£20m) led by investors Exor Seeds and Sequoia Capital.
Dead Air Silencers Appoints VP, Sales And Marketing
Dead Air Silencers, based in Kamas, UT, has appointed John Piscione as vice president of sales and marketing.
BlackStrap Appoints VP Of Brand Management And Brand Director
BlackStrap, the manufacturer of face gear, base layers and accessories for winter sports, anglers and outdoor recreationists, has promoted Jim Sanco to vice president of brand and marketing and hired Randy Torcom as brand director.
The Natural Fibers Alliance Calls For Suspension Of The HIGG Index
The Natural Fibers Alliance issued a statement calling for the suspension of the use of the HIGG Index, considering the recent New York Times article “How Fashion Giants Recast Plastic as Good for the Plant.”

21.5 Million Households To Camp Over Fourth Of July
Kampgrounds of America’s monthly research report for June noted that 21.5 million camping households plan to camp this Fourth of July, an 8.6 percent increase over the same period last year.
Unifi Makes Leadership And Board Changes
Unifi, the maker of Repreve, appointed General Counsel and Corporate Secretary Greg Sigmon as an executive officer, realigned its leadership in Brazil, announced the retirement of a board member, and repurchased 500,000 shares of its common stock.
T-H Marine Supplies Appoints Aftermarket Sales Manager
T-H Marine Supplies, LLC, of Huntsville, AL, a division of OneWater Marine, announced that Tom MacDonald had joined the company as aftermarket sales manager.
Blenders Eyewear Opens New Store In Encinitas
Blenders Eyewear announced their new store location opening in Encinitas, CA.

Amazon Prime Day 2022 Begins July 12
Amazon’s annual shopping event, Amazon Prime Day, will officially kick off at 3AM ET / 12AM PT on Tuesday, July 12th, and run through Wednesday, July 13th, the company announced on Thursday