Consumers continue to worry about high inflation and the Federal Reserve interest rate hikes intended to bring inflation down, but neither has stopped them from spending, according to the National Retail Federation Chief Economist Jack Kleinhenz.
Category: Outdoor
Specialized Appoints Chief Marketing Officer
Specialized has appointed David Schriber, formerly with Nike, Burton, and Masterclass, as chief marketing officer.
Rocky Sells Neos To SureWerx
Rocky Brands Inc. announced that it has sold Neos Overshoe to SureWerx, a manufacturer of safety, tool & equipment products. Terms were not disclosed.
Headwear Brand Martha Expands U.S. Operations, Hires Sales Manager
Martha, the sustainably-focused headwear brand based in Argentina, hired Albert Shim as sales manager to expand its U.S. business, having entered California in 14 stores.
TenPoint Crossbows Announces Promotion Of Third-Generation Execs
TenPoint Crossbows, based in Mogadore, OH, promoted Phil Bednar to president and CEO and Steve Bednar to executive vice president and COO of the company (Hunter’s Manufacturing Co., Inc. dba TenPoint Crossbows).
American Outdoor Brands Launches Stock Buyback Program
American Outdoor Brands, Inc.’s Board of Directors approved the immediate repurchase of up to $10 million of the company’s outstanding common stock through September 2023.
Hawke Optics Adds U.S. Marketing Manager
Hawke Optics promoted Paige Shipe to U.S. marketing manager in preparation for its most extensive marketing campaign into 2023.
Asolo Adds Sales Representation In Eastern Great Lakes
Asolo USA hired Tom Lawrence of Surrounded By Lakes, LLC to represent Asolo Footwear for the Eastern Great Lakes, which includes Michigan, Ohio, Indiana, and Kentucky.

Amazon Increases Wages For Warehouse And Delivery Workers
Amazon said it would invest $1 billion over the next year to increase the salaries of its “frontline workers” and introduce a perk that gives them access to a portion of their paycheck before payday.
Johnson Outdoors’ Board Approves Quarterly Cash Dividend Increase
Johnson Outdoors, Inc.’s Board of Directors approved an increased quarterly cash dividend. Class A shareholders will receive a 31 cents dividend per share and Class B shareholders a 28 cents dividend per share.
Vans Hires Global Chief Product And Merchandising Officer
Vans hired Marissa Pardini, vice president and general manager of The North Face Americas region, as chief product and merchandising officer for global Vans.
Templar Knife Hires Proactive East Sales And Marketing Agency
Templar Knife announced it hired Proactive East Sales and Marketing as the sales agency of record for the Northeast territories.
for the New England states and Eastern seaboard.
Vail Resort’s Strong Recovery In Fiscal 2023
Vail Resorts, Inc. reported results for its fourth quarter and fiscal year ended July 31 outperformed results from the prior year primarily due to the impact of COVID-19 and related limitations and restrictions on results for the previous year. Season-to-date season pass sales are ahead 7 percent, and the company provided a favorable outlook for its current fiscal yea

VF Corp. Introduces Fiscal Year 2027 Long-Term Strategic Plan
At its 2022 Investor Day in Denver, CO, VF Corp. will introduce its fiscal year 2027 (FY27) long-term strategic growth plan that calls for sales to climb mid- to high-single-digit percent in constant dollars on average over the next five years with faster earnings growth. VF also downwardly revised its FY23 outlook due partly to lower-than-expected current quarter results.
Buck Knives Hires Director Of Engineering
Buck Knives, based in Post Falls, ID, hired Drew Stephens as director of engineering and new product development.