SPY, the Southern Calif.-based purveyor of technical sunglasses, goggles and prescription eyewear, has joined USA Cycling as an official sponsor…
Category: Outdoor
Vapor to Introduce New Anti-Bottle at Outdoor Retailer Winter Market
Vapur announced that it will be introducing the first Anti-Bottle specifically designed for the outdoor lifestyle. The Vapur Element Anti-Bottle™ will make its debut at Outdoor Retailer Winter Market 2012 January 19-22 in Salt Lake City, UT…
California State Parks Foundation Launches PSAs
The California State Parks Foundation (CSPF) is launching a series of television public service announcements (PSAs) that will air statewide with the tagline 'Defend What's Yours.' The new public awareness effort aims to empower citizen act
Nau Debuting Latest Fall/Winter Collection at OR Winter Market
Nau, the urban and outdoor apparel company, will introduce their latest collection for Fall/Winter 2012 at the upcoming Outdoor Retailer Winter Show. The collection is a mash up of urban styling and outdoor performance with products that work in a variety
Stanley Launches Campaign for Retailers at ORWM
Stanley Outdoor, a brand of PMI, unveiled a new retailer campaign – “Thermalware 101” – at the 2012 Winter Market Outdoor Retailer Show. The campaign is designed to educate buyers about Thermalware, its importance as a new category, and its relevancy for
Sierra to Debut New Insulation Technology and Sleeping Bag Line at ORWM
Sierra Designs is debuting its groundbreaking DriDown insulation technology in a new line of sleeping bags at the 2012 Outdoor Retailer Winter Market trade show in Salt Lake City…
La Sportiva Announces New Skis, Redesigned Line of Boots Ahead of Winter Trade Show Season
La Sportiva North America announced that it will introduce three new skis and a redesigned line of ski boots for the 2012-13 winter season. La Sportiva will debut its new skis and boots at the 2012 OR Winter Market, SIA Snowshow and ISPO tradeshows…
Timberland Appoints Diane Woods as General Manager, North America
Timberland, a subsidiary of VF Corp., announced the appointment of Diane Woods as vice president and general manager of North America. Woods moves into this new role following two years as vice president and general manager of Timberland PRO, where she wa
Finish Line Increases Dividend by 20 Percent
The Finish Line, Inc. announced that its board of directors has approved an increase in the company's quarterly cash dividend from 5 cents to 6 cents per share of outstanding Class A and Class B common stock. The quarterly cash dividend will be payab
Warrior Sports and Liverpool Football Club Announce Partnership
Warrior Sports Inc. and Liverpool Football Club officially announced a deal which sees Warrior become the club's official kit supplier. The deal, which will come into play from June 1st 2012, will see Warrior create the Liverpool FC home, away and th
Spalding and Sportsfield Specialties Announce Strategic Partnership
Spalding, a division of Russell Brands LLC, and Sports Specialties LLC, a wholly-owned subsidiary of Sportsfield Specialties Inc., based in Delhi, NY, announced an agreement making Sports Specialties the exclusive licensee for Spalding indoor sports cons
SportsOneSource Taps Hartley to Lead Marketing and Product Development
The SportsOneSource Group has hired sports, fitness and snow sports industry veteran Gregg Hartley as vice president, marketing and product development. Hartley joins SportsOneSource after a long career at Sporting Goods Manufacturer's Association (
Zappos.com Targeted in Cyber Attack
Zappos.com CEO Tony Hsieh told the online retailers 24 million customers Sunday that the company was the victim of a cyber attack, but that the database that stores customers’ critical credit card and other payment data was not affected or accessed.
Warrior Replaces Adidas as Liverpool Sponsor
Warrior Sports reportedly reached a sponsorship deal with the English soccer club Liverpool, replacing Adidas. Warrior, owned by New Balance, is said to have paid £25 million a year for the rights, twice what Adidas currently pays…
OIA Expands Outdoor University Offerings for Vendors and Retailers
Outdoor Industry Association® (OIA) announced today that it is expanding its popular Outdoor University® program in 2012, quadrupling the number of live webinars it offers while also providing access to more recorded sessions on its Web site…