On the eve of the Boston Marathon, Saucony is both launching the Find Your Strong Project (video). This socially-driven initiative invites runners to share their personal strong story –mental, physical, spiritual and emotional — while connecting with ot
Category: Outdoor
Outdoor Brands Gather to Restore Channel Islands
The Conservation Alliance and member companies Deckers, Horny Toad, Patagonia, REI and Vapur, along with Channel Islands Outfitters, partnered Thursday (April 12) with Channel Islands Restoration, to remove invasive weeds and plant more than 600 native sp
Karhu Originals Tour ’12 to Retrace the Route of Finland’s U.S. Invasion
Starting this week, Karhu will retrace the highways and byways traveled by the Flying Finns during the 20th Century when they dominated world track and running. Onboard will be an exhibition showcasing the evolution of running footwear and the newly intr
C4 Waterman Designated Official Rescue Sled by U.S. Lifesaving Association
The United States Lifesaving Association (USLA) has exclusively designated the C4 Waterman iRescue Board as the official rescue board of the USLA and the C4 Waterman iRescue Sled as the official rescue sled of the USLA. The endorsement sheds light on the
Toetoe Appoints PR Agency
U.K.-based toe sock manufacturer Toetoe has appointed Boom! to lead its consumer and B2B PR, with the aim of building awareness of the benefits of toe separation in footwear outside the yoga and Pilates communities…
Yue Yuen’s Sales Rise 6.3 Percent in Q1
Yue Yuen reported revenues grew 6.3 percent in its first quarter ended March 31, to $1.70 billion from $1.60 billion in the same period a year ago.
Boardworks Surf Hires PR Firm to Promote Demo Tour
Boardworks Surf, one of the leading brands in standup paddleboard design and manufacturing, has appointed communications agency b2,inc. to manage public relations for its Show UP and Blow Up SUP Demo Tour…
IPad Dominating Mobile Shopping
Research based on billions of online transactions finds mobile devices accounted for 4.6 percent of retail revenues in March, up from 1.9 percent in April 2011, with the iPad driving nearly all shopping, browsing and purchasing in this emerging channel…
CamelBak Hires Ted Ganio to Head up Softgoods Logistics
CamelBak has added Ted Ganio and Stephen Barnes to its team. Ganio joins CamelBak as senior director of softgoods, customs and logistics and brings with him over 20 years of experience including Mountain Hardwear, Adventure Medical Kits, Sierra Designs an
Modell’s Promotes Castaneda and Smyth
Modell's Sporting Goods promoted Charles Castaneda to executive vice president – planning, allocation, replenishment and e-commerce merchandising. Todd Smyth was promoted to vice president/GMM of the licensed product division…
Georgia State Park’s Launches Rx for Fitness
Georgia’s State Park system has teamed up with the Georgia Association of Physicians Assistants (GAPA) to launch “Rx for Fitness,” in which PAs can prescribe hikes in the great outdoors, and patients can turn in their “prescription
Flow Society Signs Connor Martin as Endorser
Big Idea Brands, LLC, owner of Flow Society lacrosse lifestyle apparel brand, has signed professional lacrosse player Connor Martin as their official brand ambassador…
Clinch Gear Signs License with OT Sports
Clinch Gear, the MMA, training and amateur wrestling brand, announced a new multi-year licensing agreement with U.S.-based OT Sports. OT Sports will hold the exclusive North American license for all sublimated, customized singlets and performance board sh
Li and Fung Obtains License for U.S. Polo Assn in China
USPA Properties Inc., global steward of the U.S. Polo Assn. brand, and LF Asia, a subsidiary of Li & Fung Limited, the multinational consumer goods export and logistics group announced a new multi-year licensing agreement. The agreement makes LF Asia the
Lids Partners with Bleacher Report for E-Commerce
Lids Sports Group, the Indianapolis-based specialty retailer and team dealer, has reached an exclusive agreement with Bleacher Report, one of the fastest-growing sites on the Internet and the Web's fourth largest sports media destination with more th
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