Adventure Cycling Association's fourth annual “Build It. Bike It. Be a Part of It.” campaign raised more than $128,000 for the U.S. Bicycle Route System (USBRS) during National Bike Month in May…
Category: Outdoor
Worth Sports Names New Director of Brand Management
Worth Sports, which is part of Jarden Team Sports, has promoted Mark Kraemer to director, Worth Brand Management. In 2012, Worth Sports celebrated the company’s 100th anniversary and has since launched a new brand image for future softball players.
Stride Rite Passes Million Member Mark in First-Ever Loyalty Program
Stride Rite Children's Group announced that Stride Rite Rewards, its first ever multi-channel loyalty program launched in November 2012, has achieved the Million Member milestone within six months…
Converse to Launch Simpsons Collection
Converse announced a new collaboration with The Simpsons, the cartoon series' first footwear collaboration ever…
Retail Sales Improve in May
May retail sales (excluding automobiles, gas stations and restaurants) increased 0.6 percent seasonally adjusted from April and increased a strong 4.8 percent unadjusted year-over-year, according to the U.S. Department of Commerce…
NOC to Outfit Top Guides in Kokatat PFDs
Nantahala Outdoor Center (NOC) in Asheville, NC will issue Kokatat's Maximus Prime PFD to top guides and instructor as part of a new leadership training program. An NOC- branded version of hte the PFD will also be sold at the NOC retail store…
Nike+ Accelerator Program Holds First Demo Day
Nike, Inc. on Tuesday hosted the first of two demo days for its Nike+ Accelerator program powered by TechStars. In front of an audience of more than 700 – including angel investors, venture capitalists, influential industry leaders and Nike executives – t
Backpacker Reader Challenge Helps Raise $280,000 for Big City Mountaineers
Climbers raised more than $280,000 for Big City Mountaineers (BCM), through a series of Mt. Whitney Summit for Someone (SFS) fundraising climbs in California this spring. The campaign was spearheaded by Backpacker Editor-in-Chief John Dorn, who challenged
Cudas Footwear Hires Sales Rep
Cudas Footwear announced that Andy Shapin, of JSC Inc., has joined the Cudas sales team. Shapin will oversee efforts in Illinois, Iowa, Minnesota, Missouri, North Dakota, South Dakota, Wisconsin and the Upper Peninsula of Michigan…
RECALL: 1,200 Salsa Bicycles Forks
Salsa Bicycles is recalling 1,700 bicycle forks, including some shipped with its Vaya bicycle, because they can bend above the disc brake mount, posing a fall hazard to the rider…
DSW Announces Top Eight Finalists for Charity Program
DSW Inc. is giving back to the community through its new Shoe Lovers Care Leave Your Mark platform. After reviewing almost 200 non-profit organizations which were nominated by DSW employees nationwide, the retailer has selected 8 finalists: Autism Speaks
OIA Rendezvous Early Bird Registration Deadline is Friday
Friday is the last day to take advantage of early-bird registration for 2013 Rendezvous, the annual leadership forum for the outdoor industry, presented by Outdoor Industry Association (OIA). A discount of $100 off the normal registration fee is available
Under Armour Signs Baltimore Ravens Safety
Under Armour Inc. signed Baltimore Ravens first-round rookie safety Matt Elam to an endorsement contract, according to the Baltimore Sun…
Summit Hut Announces New Oro Valley Location
Tucson, AZ-outdoor retailer Summit Hut announced the planned opening of a new Oro Valley location…
Jarden Places $250 Million in Convertible Notes
Jarden Corporation sold $250 million in aggregate principal amount of senior subordinated convertible notes due 2019 in a private offering to a syndicate of investors headed by Barclays Capital Inc. and J.P. Morgan LLC…
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