PHIT America – the non-profit education and advocacy organization designed to combat the nation’s inactivity and obesity crisis – announced that NFL great Hershel Walker, tennis legends Mike and Bob Bryan, fitness expert Denise Austin and Golf Chann
Category: Outdoor
Activist Investor Sells Entire Stake in J.C. Penney
Hedge fund manager William Ackman, the largest shareholder in J.C. Penney Co Inc., on Monday sold his entire stake in the retailer…
Sportsman’s Warehouse to Open in Carson City, NV
Sportsman's Warehouse is expanding its operations to include a new retail location in Carson City, NV. The grand opening will take place in Spring of 2014…
Mizuno USA Signs Beach Volleyball Pros
Mizuno USA introduced the first Mizuno Beach Volleyball apparel line today with the official signing of USA Beach Volleyball player and 2012 Olympic Silver Medalist, April Ross, FIVB ranked USA Men's Volleyball pro teammates, Casey Patterson and Jake
Helly Hansen Fills New Sales Position for North American Sailing
Helly Hansen this week named Jenny Daudlin to the newly created position of sailing sales representative for North America…
NuCanoe Named Vendor Partner by Grassroots Outdoor Alliance
Grassroots Outdoor Alliance (Grassroots) is pleased to announce that NuCanoe has joined our organization as a Vendor Partner…
Hibbett Sports Lowers FY Guidance
Hibbett Sports, Inc. reported net income increased 33.5 percent in its second quarter ended Aug. 3, to $10.5 million, or 40 cents per share, compared with $7.9 million, or 30 cents, in the same period a year ago. Comparable store sales increased 0.3 perce
Ace Brand Launches New Line of Sports Medicine Products
Ace Brand has launched Ace Brand Sports Medicine Products, a new sports medicine product line that provides young athletes with support and protection. As part of the launch, Ace Brand has partnered with Little League Baseball and Softball…
Spyder Finds Growth Partner
With a new owner and mega-sourcing partner, Spyder is set to jumpstart its growth. The buyer, Authentic Brands Group, LLC, has big plans to expand Spyder’s sportswear offerings while entering the footwear category.
Billabong Board Considering New Refinancing Bid
The drama continued at Billabong International Limited Friday when its board of directors confirmed it is considering a new debt refinancing proposal from Oaktree Capital Management and Centerbridge Partners. The two U.S. hedge funds persuaded Australian
REI, Cabela’s and Dick’s SG Earn High Marks for Online Stores
According to StellaService's rankings of the performance of online retailers based on their customer service levels for July, REI, Cabela's and Dick's Sporting Goods earned the top grades in the sporting goods/outdoor channel…
Merrell Lands McCarthy as Next President
Wolverine Worldwide appointed Gene McCarthy as President of the Merrell brand, effective Aug. 26. McCarthy has more than 30 years of experience in the footwear and apparel industry, including leadership roles as SVP of footwear for Under Armour, co-presid
OIWC Launches Pilot Mentoring Program
The Outdoor Industries Women’s Coalition (OIWC) has announced the launch of a pilot mentorship program focused on the retention and advancement of women in the bicyle, outdoor and snow sports industries…
API Report Purports Synergy Between Oil, Gas and Outdoor Recreation Industries
U.S. counties have benefited from oil and gas development while preserving natural attractions such as local fishing, hunting, skiing and hiking, according to a new study released by the American Petroleum Institute…
Sequential Brands Unveils Plans for Heelys Relaunch
Sequential Brands Group, the owner of Heelys, has announced new plans for Heelys that include an overhauled and expanded footwear collection, global marketing plans and the expansion into new product categories including backpacks and back-to-school acces
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal