Yeti Coolers has hired the marketer behind Gerber Lengendary Blades' partnership with Bear Grylls and the AMC's TV series The Walking Dead as its new VP of marketing. Corey Maynard will oversee brand development, product line management, e-comme
Category: Outdoor
OIA Industry Breakfast Presented by The North Face to Explore Future of Retail
Outdoor Industry Association (OIA) will kick off its Outdoor Retail of the Future project at the OIA Industry Breakfast Wednesday morning at the Outdoor Retailer show. The breakfast, which is presented by The North Face, is free and open to all show atten
OIA Presenting Nearly 50 Seminars at Outdoor Retailer
Outdoor Industry Association (OIA) is presenting nearly 50 educational sessions as part of Outdoor University at Outdoor Retailer Summer Market in Salt Lake City. Sessions start on Day Zero of the trade show (July 30) and continue through Day Three (Aug.
Strutz Partners with Team Red White And Blue
Recognizing the importance of supporting America’s veterans as they transition from service member to civilian, Strutz Inc. has announced its partnership with Team Red White And Blue, by creating an exclusive design of its Strutz PRO cushioned arch
Saks to be Acquired by Hudson’s Bay
Hudson's Bay Company and Saks Incorporated entered into a definitive merger agreement whereby HBC will acquire Saks for US$16.00 per share in an all-cash transaction valued at approximately US $2.9 billion, including debt. The transaction will bring
Sports Authority Appoints Chief Merchandising Officer
Sports Authority named Stephen Binkley chief merchandising officer. Additionally, Greg Waters, formerly EVP, chief merchant and chief marketing officer, has decided to depart to pursue personal interests after 24 years with Sports Authority…
Fanatics Hires Groupon Exec as SVP and GM of Mobile
David Katz, VP and GM of consumer mobile for Groupon, is joining Fanatics, the fan e-commerce website, as its SVP and GM of mobile, according to a report from TechCrunch…
Everlast to Sponsor Bellator Champion Michael Chandler
Everlast Worldwide Inc. has agreed to an exclusive equipment and apparel contract with current Bellator Lightweight World Champion, Michael Chandler…
Big Agnes Makes Hires
Big Agnes, maker of sleeping bags, pads and tents, announces five new hires and four staff promotions to help support the continued overall growth of the company…
U.S. Trade Representative Tours New Balance Factory
U.S. Trade Representative Michael Froman toured the New Balance athletic shoe factory in Norridgewock, ME. Joined by New Balance CEO Rob DeMartini, U.S. Rep. Mike Michaud, and U.S. Sen. Angus King, the group spoke to New Balance associates about their wor
New Balance Announces Sponsorship with the MIT Media Lab
New Balance announced a multi-year sponsorship with the MIT Media Lab. The Media Lab will be used as a tool to spark creativity within New Balance’s Studio Innovation Center, based in Lawrence, MA…
Weather Cut Jarden’s Replenishment Sales in Q2
Jarden Corp. reported sales at its Outdoor Solutions segment declined in the second quarter, as a wet cold April and May suppressed sales of baseball, camping and fishing gear during its peak shipping season…
A.T. Cross Targets Watersports Brands
A.T. Cross Company plans to plow some of the proceeds from the pending sale of its legacy Cross pen business into acquiring other performance optical and water sports brands that compliment its booming Costa sunglass business, the company’s CEO said
West Marine’s Q2 Impacted by Unfavorable Weather
West Marine, the largest specialty retailer of boating supplies and accessories, said comparable-store sales slid 2.7 percent in the second quarter as continued unfavorable weather reduced recreational boating usage…
Jarden Outdoor Q2 Sales Quelled by Weather
Jarden Corp. reported a decline in sales in the second quarter at its Outdoor Solutions segment, which owns 21 sporting goods brands, including Coleman, ExOfficio, Zoot, K2, Marmot, Rawlings and Shakespeare…
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