The updates and investments in the company’s regional and central teams will support continued brand growth and be closer and more responsive to its customers.
Category: Outdoor
NRF’s Chief Economist Believes 2024 Ended on a High Note
Jack Kleinhenz’s comments came in the January edition of the NRF’s Monthly Economic Review, in which he reported that the 2024 gross domestic product was on track to grow 2.7 percent over 2023, based on results for the first 11 months of the year.
Burton Adds Exec Hires to Drive Brand and Product Categories
The privately-owned snowboard manufacturing company, hired Jennifer Valentine as chief merchandising officer and Debbie Lee as chief marketing officer based in the company’s global headquarters in Burlington, VT.
REI Shuttering Experiences Business, Cutting 428 Positions
The closure of the Experiences business will affect 180 full-time and 248 part-time employees, which are primarily guides serving the business. REI said it will re-invest in the core Camp and Backpack, Run and Hike, and Outside Life businesses.
Sitka Gear Opens Eighth U.S. Storefront
Sitka Gear has opened a new brand store in Columbus, OH, carrying its technical hunting and outdoor apparel gear. The company will host a grand opening on January 11.
Tilly’s Inc. Appoints PacSun Veteran to Board of Directors
Michael Relich has over 40 years of experience in retail, with an emphasis on systems and information technology. Most recently, Relich served as the co-CEO of PacSun.
Massimo Group Adds New Illinois Distribution Center to Network
With the addition of this Illinois facility, Massimo Group’s nationwide distribution network now has six points of distribution, including Edison, NJ; City of Industry, CA; Port Wentworth, GA; Houston, TX; Garland, TX; and Edwardsville, IL.
EXEC: Hydro Flask Adds Velocity with Expanding Amazon, Target and Costco Programs
Hydro Flask e-commerce reportedly “overdelivered” in the quarter, said to be driven by stronger-than-forecasted POS that lifted post Labor Day replenishment and stronger-than-forecasted performance on Amazon Prime Day with Hydro Flask achieving the No. 1 Best Seller ranking within water bottles during the event.
Birdwell Names Surf Industry Veteran Lance Eddy as EVP of Sales
Lance Eddy has over 20 years of experience working with multichannel heritage lifestyle brands. Most recently, he served as sales director at RVCA.
Garmin Montana Handheld GPS Series Offers SOS Satellite Communication
The new series—Montana 710, Montana 710i and Montana 760i— adds to Garmin’s handheld GPS navigators, featuring 5-inch color touchscreen displays that are glove-friendly. The 710i and 760i include built-in inReach technology which gives the user outside cell service through satellite communication.
Segway Sticks to IBD Distribution Script for E-Bike Launch
First previewed at CES 2024, the Xyber and Xafari e-bikes showcased this week at CES are now reportedly available for pre-order at independent dealers nationwide as well as store.segway.com and must ship to an IBD or EBD for delivery.
Columbia’s Chief Digital Information Officer Exits
Columbia said it would launch a search for Skip Potter’s replacement. In the interim, EVP and CFO Jim Swanson will oversee the company’s digital technology department.
SIA Appoints Four New Board Directors for 2025
Snowsports Industries America (SIA) appointed four outdoor industry veterans to its Board of Directors for 2025: Gary Fleming, Sergio Kiehl, Helmut Holzer, and Drew Saunder to bring a global perspective to the association.
Report: 2024 Holiday Online Spending Sets New Record; Sporting Goods Up Big
Strong discounts this season also drove consumers to purchase higher-ticket items in categories such as electronics, appliances and sporting goods. The share of units sold for the most expensive goods was up 54 percent in sporting goods.
Therabody Partners with Garmin to Bring Smarter Recovery Solutions to Athletes
“To be able to combine Garmin’s best-in-class health and activity data with Therabody’s excellent recovery routines will provide uniquely personalized recovery recommendations that are not available with any other wearable integration today.” —Monty Sharma, president and CEO, Therabody.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal