The state of Tennessee will give $6.75 million toward the new Under Armour distribution facility to be built in Mt. Juliet, a suburb of Nashville…
Category: Outdoor
Outdoor Research Adds Rep in Pacific Northwest
Outdoor Research, the independent, Seattle-based manufacturer of technical outdoor apparel and accessories, this month retained a new sales agency, Tokul Creek Marketing, to cover the Pacific Northwest region…
Orvis Sets Second Alabama Store
Orvis plans to open its second store in Alabama in Huntsville with a scheduled opening in November…
Majestic Introduces “Always October” Campaign
As the MLB Postseason advances into the LCS and World Series, some of the most enduring images have been players and managers celebrating on-field in their Majestic “Always October” Performance Hoodies. This has created tremendous demand for the product a
Oakley Assembles to Release Snowboarding Film
Oakley, Inc. announced Snowboarding: For Me – a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day. Each individual has his own story of how he began snowboa
MidwayUSA Announces Improved Online Checkout Process
MidwayUSA, the internet retailer of shooting, reloading, gunsmithing and hunting, is excited announces a new and improved checkout process…
Mossy Oak and Sportchief Team Up to Create Apparel Line
Mossy Oak has teamed up with Sportchief to create GameKeeper Fieldwear, a complete line of casual and work wear designed for the outdoor enthusiast…
Gill Athletics Announced as NFHS Corporate Partner
Gill Athletics, the oldest and largest manufacturer of track and field equipment in the United States and around the world, has entered into a three-year agreement with the National Federation of State High School Associations as an NFHS Corporate Partner
Athletic Propulsion Labs Helps Support Breast Cancer Awareness
Athletic Propulsion Labs will partner with the Women's Cancer Research Fund, a charitable program of the Entertainment Industry Foundation, by releasing two special shoes for Breast Cancer Awareness month…
Powell Rods to be Distributed by Pitman Creek
Powell Rods, fishing rod manufacturer, announces that they will now be marketed by wholesale distributor Pitman Creek out of Hustonville, KY…
Plano Synergy Supports Breast Cancer Cause
Plano Synergy is joining in the movement to combat breast cancer and is taking an active role in bringing awareness to this all-too-common and detectable disease…
Bia Sport Hires PR Agency
Bia Sport, a new manufacturer of a multi-sport watch designed with women in mind, has hired OutsidePR as its agency of record, effective immediately. ..
Rack Room Raises More Than $600,000 to Help Children in Need
Rack Room Shoes raised $601,149 to provide children in need with new shoes for the school year. The funds support Shoes That Fit, a grassroots non-profit organization that provides shoes to at-risk students, identified through local school liaisons…
K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l
Nike Tops Forbes Most Valuable Sports Brands List
Nike again ranked first in Forbes ranking of the top ten most valuable sports brands in the business category. Nike had a value of $17.3 billion. Second was ESPN, valued at $15 billion; followed by Adidas, $7.1 billion; Sky Sports, $4.1 billion; Under Arm
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