Shoe Carnival, Inc. elected Jeff Gerstel, president and CEO of Dressbarn, a subsidiary of Ascena Retail Group, Inc., and Andrea Guthrie, formerly SVP of strategic new businesses at Claire’s Stores, Inc., as independent directors…
Category: Footwear
Backbone Media Lands Vista Outdoor Account
Vista Outdoor Inc. appointed active lifestyle agency Backbone Media as its agency of record for communications strategy and public relations outreach…
Snowsports Industries America Kicks Off Training Initiative
SnowSports Industries America officially launched Industry + Intelligence 365 to connect members, retailers, reps, and industry organizations through shared snow sports content…
Panama Jack Expands License to Add Fishing Apparel, Body Boards, and More
Panama Jack expanded its licensing agreement with Gulf Coast Panama Jack Inc to include fishing apparel, body boards, beach chairs, umbrellas and cabanas, beach towels and blankets, neoprene coasters and volleyballs…
EORA Elects New Board Members
Eastern Outdoor Reps Association (EORA) elected Michael Schmidt to his third consecutive term as association president, three new members to its board of directors and three new regional vice presidents…
Lifestraw Selects Outside Media as PR Firm
LifeStraw, which produces water filtration systems for public health and outdoor use, has selected Outside Media as its public relations and marketing agency…
Saucony Run for Good Foundation Marks 10 Years
Saucony and the Saucony Run for Good Foundation celebrated a decade of fighting childhood obesity by announcing a new round of grants to running clubs across the United States…
Adidas Partners with Teamworks
Adidas Team Sales has formed a partnership with Teamworks, a provider of collaboration and communication software for athletic organizations. Adidas Team Sales will streamline communication and information sharing for its sales representatives across the
Magura USA to Distribute Lightweight Wheels
Magura USA has reached an agreement to distribute Lightweight wheels in North America beginning October 1…
OIWC Honors Women Leaders in Bicycle Industry
The Outdoor Industries Women’s Coalition (OIWC) announced the winners of OIWC’s 2015 Pioneering Woman and First Ascent Awards for the bike industry…
Amtrak Capitol Line Inaugurates Bike Service
Amtrak expanded availability of roll-on/roll-off bike service along the Capitol Limited line that runs between Chicago and Washington D.C. effective September 14…
Leki Signs Top Ski Racer
Leki inked an athlete sponsorship agreement with two-time Olympic Medalist and five-time World Cup Champion Ted Ligety to last through the 2019 World Championships in Sweden…
Adidas to Become Official Outfitter of the CFL
The Adidas Group will take over the role of Official Outfitter and Licensing Partner of the Canadian Football League from Reebok starting with the 2016 season…
Cycling and Public Transport Advocates Unite in Europe
The European Cyclists’ Federation and International Association of Public Transport joined forces to double the shares of trips cycling and public transport carry in Europe by 2025…
Under Armour Signs Former Rugby Star
Under Armour signed an endorsement deal with San Francisco 49ers running back Jarryd Hayne, an Australian former professional rugby star…
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