Sheridan, who was promoted to Brooks’ CEO last April, talks with SGB Executive about Brooks’ recent momentum, entry into lifestyle footwear category, the tariff playbook, as well as the health of the overall run industry.
Category: Footwear

NRF: Summer Import Cargo Forecast to Surge but Full Year is Expected Down
Ports have not yet reported numbers for May but Global Port Tracker projected the month at down 13.4 percent from April and down 8.1 percent year-over-year. Volume is expected to surge over the summer and then expected to drop sharply for the remainder of 2025, with large year-over-year declines seen partly because imports in late 2024.

Nordstrom Rack Plans to Open Locations in Texas and Georgia
Nordstrom announced plans to open two Nordstrom Rack locations in Flower Mound, TX (30,000 square feet) and Suwanee, GA (34,000 square feet) this fall. Nordstrom operates over 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations.

Dick’s SG Promotes Amanda Bonzo to VP Communications
Dick’s Sporting Goods promoted Amanda Bonzo to VP of communications. She joined Dick’s as senior director of communications in 2020 and took over as communications lead from former chief communications officer Peter Land in 2023.

Survey: What is the Price Increase Cutoff for Consumers to Drop a Purchase?
A recent survey conducted by ESW, compiled in “Impact of Tariffs on Purchasing Decisions,” reveals that 6 in 10 U.S. consumers will not absorb a 10 percent or greater increase in pricing at checkout due to tariffs.

Gearhead Outfitters Closes Store in Kansas
The closing of the Olathe store is part of a “broader strategic review” of the Arkansas-based, family-owned and operated retail company’s overall national footprint. The nearby Overland Park store will remain open.

Manchester United’s Commercial Revenues Expand 7 Percent In Fiscal Q3
The professional football club based in Manchester, England, reported commercial revenue for the fiscal third quarter ended March 31 was £74.7 million ($101 mm), an increase of 7.3 percent over the prior-year quarter.

Dick’s SG Seeks to Make Debt Exchange with Foot Locker as Part of Acquisition Deal
The U.S. retailer of sports equipment, apparel, footwear, and accessories, is offering to exchange its debt for Foot Locker’s $400 million outstanding debt as part of its pending acquisition.

EXEC: Lululemon Shares Hurt by Analyst Price Target Cuts
Shares of Lululemon Athletica Inc. are down about 20 percent in mid-day trading on Friday, June 6 after the yoga-themed retailer trimmed its earnings guidance for the year as proposed tariffs threaten its supply chain. Lululemon officials on an analyst call remained bullish on Lululemon’s ability to manage the disruption. Calvin McDonald, company CEO, said, “We intend to leverage our strong financial position and competitive advantages to play offense.”

Puma Golf Reimagines the Helsinki for On-Course Performance
The Helsinki G comes in five colorways, featuring technical upgrades, that moves the shoe seamlessly into golf, backed by purposeful innovation.

Bass Pro Shops to Open New Outpost in Muncy, Pennsylvania
Bass Pro Shops will have four stores in Pennsylvania following the completion of the 75,000-square-foot Outpost store in Muncy, which is part of the redevelopment of a former Lycoming Mall property into “The District.” The design approach for The District will “emphasize community character, outdoor heritage and a sense of place.”
Zumiez’s Q1 Tops Guidance, Comps Climb 5.5 Percent
Zumiez Inc. reduced its net loss in the first quarter ended May 3 as same-store sales improved 5.5 percent on strong full-price selling. Sales topped Zumiez’s forecast for the quarter while earnings were in line.

Report: StockX Puts More Protections in Place to Stymie Counterfeiters
Study findings highlight the growing interest among consumers in a wider variety of footwear brands and an increased demand for affordable, general release sneakers. This marks a significant shift; in previous years, the most counterfeited products were typically exclusive, rare, and expensive releases.

Study: Why Retailers Risk Loyalty with Tariff-Based Price Hikes
While most retailers won’t be able to avoid raising prices altogether, unilateral price increases are a surefire way to lose customer confidence and trust. First Insight believes there are more informed ways of approaching pricing strategies and offsetting the burden on customers.

The Buckle’s May Comps Jump on Double-Digit Women’s Growth
Buckle said men’s sales increased 1.0 percent with overall price points on the men’s side of the business up about 2.5 percent. Women’s sales jumped 17.5 percent with overall price points increasing about 4.0 percent.