Allbirds Inks Two New Distribution Agreements

The brand signed agreements covering Central America, the Caribbean, Chile, and Colombia, as well as Spain and Portugal, bringing to 13 the number of distribution deals signed since the company changed its global sales strategy.

EXEC: Tariff Worries Overhang NSGA Leadership Conference Energy

Tariffs were top of mind at the NSGA 2025 Leadership Conference but so was confidence that the sporting goods industry would figure out ways to mitigate any fallout. Attendees told SGB Executive that suppliers were so far keeping price increases to a minimum while also ramping up communications with dealers to provide an early read on potential changes.

On Elects Helena Helmersson to Board of Directors

Helmersson brings a wealth of experience from her long-standing career in the fashion industry. She served as the CEO of H&M Group from 2020 to 2024. She began her career at H&M in 1997 as a business controller in the company’s buying office and advanced through key leadership roles.