IMBA Raises Nearly $600K in One Week for Advocacy

Just a week after launching the Public Lands Initative, the International Mountain Biking Association (IMBA) said companies have pledged $587,000 for the project. The money will be used to advocate for the industry through professional training sessions

Consumers Identify Top Non-Negotiable Brands

While larger brands can spend more marketing dollars to build brand awareness and fuel sales growth, consumers have shifted their allegiance to smaller brands and new categories like toning at a high rate over the last year…