Arc'teryx has named Stéphane Tenailleau as senior manager, EMEA consumer and channel marketing, making her responsible for brand marketing strategy throughout the region…
Category: Footwear
Sperry Campaign Targets Young ‘Intrepids’
Sperry, the boat shoe brand that turns 80 this year, is launching a global marketing campaign targeting a younger demographic it has dubbed the 'Intrepids'…
Aramark Funds Five College Outdoor Clubs
Aramark, which provides food and hospitality services for national and state parks, awarded five universities Outdoor Nation Activation Grants to increase outdoor recreation within their campus communities…
West Coast Employers, ILWU Reach Contract Agreement
The Pacific Maritime Association and the International Longshore and Warehouse Union late Friday reached a tentative agreement on a new five-year contract covering workers at all 29 West Coast ports. The deal must now be ratified by…
Crocs Hires GM of Asia, Africa and Middle East
Crocs, Inc. hired David Thomson as senior vice president, general manager, of the company's Asia, Africa and Middle East region. In this newly created role, Thomson will…
Oiselle Plans Flagship Store in Seattle
Oiselle, a women’s athletic apparel company, plans to open a flagship store located in the University Village of Seattle, WA. The store opening, anticipated in early summer…
Nautilus Q4 Profits Climb 21 Percent
Nautilus Inc. reported fourth-quarter earnings rose 21.4 percent to $10.4 million, or 33 cents a share. Revenues grew 23 percent to $94.9 million, led by a 35 percent hike in its direct segment. Retail segment sales grew 8 percent, led by cardio products
Cascade/Maverik Lacrosse to Sponsor Penn State
Cascade and Maverik Lacrosse, both part of Bauer Performance, are now the official equipment supplier for the Penn State University men's lacrosse program. Penn State will continue to wear Cascade helmets and will now exclusively use Maverik heads, s
Simpson Performance Sold to PE Firm
Bruckmann, Rosser, Sherrill & Co. acquired Simpson Performance Products Inc., an American motorsports parts supplier, from Carousel Capital and other stockholders. Financial terms weren’t announced…
Street League Skateboarding Partners with Skatepark of Tampa
Street League Skateboarding (SLS) and Skatepark of Tampa (SPoT) entered a long-term partnership to create a global feeder system for the SLS Nike SB World Tour…
Wearable Device Shipments to Reach 187 Million Units Annually by 2020
According to a new report from Tractica, the global wearable devices market will grow from 17.0 million device shipments in 2013 to 187.2 million units annually by 2020, representing a compound annual growth rate (CAGR) of 34 percent…
USC Gamecocks Football Team to Use I1 Biometrics Vector Mouthguard
I1 Biometrics said University of South Carolina football players will wear its Vector MouthGuard starting this spring to monitor head impacts…
RSG Acquires Two Striders Stores in Utah
The Running Specialty Group (RSG) has added Utah-based Striders running company, consisting of two locations, to its national network of elite shops…
Moody’s Cuts Sports Authority Debt Rating Due to Risk of Default
Moody's, the credit rating agency, lowered its rating on The Sports Authority's debt deeper into junk bond status and warned the chain could be less than a year away from defaulting on a $300 million loan…
Adidas Initiates Search for New CEO
Adidas confirmed that it has begun a formal search to replace its long-time and embattled CEO Herbert Hainer…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal