SeaVees, the casual footwear brand with its roots in California, announced its partnership with 1% for the Planet…
Category: Footwear
Nathan Sports Re-Ups Runner Sponsorships
Nathan Sports extended partnerships with four of the brand’s elite runners – Emily Harrison, Stephanie Howe, Michael Wardian and Ian Torrence. On the heels of last week’s addition of Rob Krar…
Keen Makes Key Design and Development Team Hires
Keen has hired Nikolai Christensen, most recently at Ecco, as VP of product. Manon Belley becomes Keen's new design director, and Cesar Geronimo its development director…
Greenlight Planet Hires Pale Morning
Greenlight Planet, a Chicago company that has provided millions of people with no access to electricity solar lanterns, is entering the outdoor market with the support of public relations partner, Pale Morning Media…
REI Kicks Off National Park Service Centennial Campaign
REI announced its support of the 100th anniversary of the National Park Service in 2016 through a multi-year, multi-million dollar partnership with the National Park Foundation. REI joined corporate sponsors American Express, Budweiser, Suburu, Humana and
Crocs Launches #FindYourFun Campaign
Crocs, Inc. launched its first global integrated marketing campaign. The #FindYourFun campaign will be executed in the U.S., U.K., Germany, Japan, China and South Korea..
Quiksilver Undergoes Executive Shakeup
Quiksilver, Inc. announced that Pierre Agnes, president of Quiksilver, Inc., has been promoted to CEO. He replaces Andy Mooney, who is no longer with the company…
Park City Approves $50 Million Plan to Connect Local Ski Resorts
Vail Resorts, Inc. has received unanimous approval from the Park City Planning Commission to implement one of the most ambitious and impactful capital plans in the history of the U.S. ski industry for the 2015-16 season…
Mammut’s 2014 Results Reflect Rising Competition at Home
Mammut recorded flattish sales and operating results in 2014 that reflect growing saturation of its home markets of Germany and Austria, its Zurich-based parent company Conzzeta AG reported Thursday…
Adidas Sees 15 Percent Annual EPS Growth Through 2020
At its Investor Day, the Adidas Group presented a new strategic business plan, “Creating the New,” designed to accelerating growth significantly. Revenues are projected to increase at a high-single-digit rate on average per year on a currency-neutra
Adidas Sets Rebound Plan
With a plan built around speeding turnaround, increasing its presence in major cities and customization, Adidas AG revealed a new five-year plan that it projects will lift profits by 15 percent a year through 2020. On the top-line, it expects to outperfor
Leatt’s Assault on Mountain Biking Market Lifts Q4 Sales
Leatt Corporation, the South African motorsports company that is expanding into mountain biking and boosting its presence in the U.S. and Europe, grew revenue 26 percent in the fourth quarter and turned a profit for the year ended Dec. 31, 2014…
Cotopaxi Lands $6.5 Million in Seed Capital
Cotopaxi, a direct-to-consumer, outdoor gear and apparel startup out of Salt Lake City closed a $6.5 million Series A funding round just 11 months after opening for business.
Shock Doctor Merges with McDavid
Shock Doctor Sports and McDavid Inc. jointly announced that they have agreed to merge their companies. The combination will bring together two leading sports protection and performance companies with complementary product lines and a shared history of inn
Implus and Pelican International Honored by MC Sports
MC Sports recognized Pelican International as the Hardlines Vendor of the Year and Implus Corporation as the Softlines Vendor of the Year…
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