Drawing on the attitude of the 2000s and the company’s combined influence on pop culture, the Adidas Originals and Bape take on the Orketro sneaker, which features contrasting three stripes on the left shoe and a Bape STA on the right.
Category: Footwear
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware announces the launch of its frontline enablement platform for retailers in the running, sports, and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Step Into Your Gift: Foot Locker’s Holiday Campaign
Foot Locker will debut the campaign ads through the holiday season, highlighting each featured talent’s signature style, including Coi Leray, Anthony Edwards, LaMelo Ball and influencers Junebug, Kayce Kirihara and Brooke Preston.
Ugg Take Two with Post Malone
The second film features the Ugg men’s Heritage Pull-On TrailGazer worn by Malone and a partnership to bring Feel House, the brand’s multi-sensory retail experience, to life in Los Angeles later this month.
Ugg Celebrates the Holiday Season with “Corner” Pop-Up in Nordstrom NYC
“Ugg at The Corner” features a curated selection of Ugg-branded footwear, outerwear, sportswear, socks, robes, and cold-weather accessories for men, women and kids.
EXEC: Fila USA Continues Downward Spiral as Q3 Revenues Fall 57 Percent Over Two Years
The company said the decline in Q3 was mainly due to the competitive market environment in the sports fashion category caused by “excessive discounting.” The company is now focusing on margin improvement and brand-centric strategies to enhance brand equity.
Dillard’s, Inc. Net Income Falls 21 Percent Year-Over-Year as Sales Dip 4 Percent
The retailer reported that Cosmetics was its strongest-performing merchandise category, with the weakest performances noted in juniors’ and children’s apparel and men’s apparel and accessories.
Puma Taps Into Archives, Revives King Indoor
Puma has reissued the King Indoor for 2024 with a stitched leather upper, a pitch-inspired lace shroud and a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo on the upper.
Rig Footwear Expands Sales Channels in East Asia Region
Japan-based Rig Footwear has entered into a new partnership agreement with Hong Kong-based Step Hill International Co. Ltd. to strengthen market development and distribution in East Asia (Taiwan, Singapore, and Malaysia).
Nordstrom Rack to Open New Idaho Location in Fall 2025
The 25,000-square-foot store will be located in The Village at Meridian, a shopping center that includes Lego, Evereve, Warby Parker, and Brandy Melville. The Village at Meridian is owned and managed by CenterCal Properties, LLC.
Report: Christmas Gifting Trends and Consumer Insights from YouGov Survey
YouGov data suggests word of mouth remains the best way for companies to make their products the hottest Christmas gift of 2024, with 18- to 34-year-olds twice as likely to get their gift ideas that way versus social media.
REI Co-op Appoints Chief Marketing Officer
The specialty retailer said Abigail Jacobs brings an impressive background leading marketing for major consumer retailers including Sephora, Williams-Sonoma, West Elm and the Pottery Barn brands.
Caleres Hires Nancy Bitetto as SVP of New York Brands
The parent of Famous Footwear and a portfolio of consumer-driven footwear brands said Nancy Bitetto has joined the company as senior vice president of New York brands, which include Franco Sarto, Vince, Veronica Beard and private brand offerings.
Capri Holdings and Tapestry Terminate Merger Agreement
The companies mutually agreed that terminating the merger agreement was in the best interests of both companies as the required closing condition of receiving necessary U.S. regulatory approvals was unlikely to be met by the merger agreement’s outside date of February 10, 2025.
Wolverine Worldwide Opens Boston Innovation Hub for Product and Design Teams
The 11,000-square-foot facility will accommodate employees from the company’s design and product teams, including Saucony product team members in design, development, product management and merchandising.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal