Kent Ebersole, president of the Outdoor Industry Association (OIA), spoke with SGB Executive about the organization’s mission-driven focus, the challenges facing the outdoor industry beyond tariffs and revitalizing a national industry tradeshow.
Category: Apparel
Perfect Moment’s Fiscal Q1 Revenues Jump 51 Percent
The luxury skiwear brand’s sales in the fiscal first quarter, ended June 30, climbed 51 percent, while adjusted operating losses narrowed slightly. Jane Gottschalk, President, said, “The launch of our spring/summer capsule, expansion of our style count, and the introduction of partnership revenues have further strengthened our brand positioning and customer engagement globally.”
Report: Female Consumers Slowing Discretionary Spend Faster Than Men
During the first half of 2025, year-over-year demand for discretionary products by female consumers remained flat, in contrast to a 3 percent increase in unit sales by men, according to Circana. Discretionary spending by women grew 1 percent on a dollar basis, while spending by men rose 2 percent.
EXEC: DOJ Reviewing Eligibility of $5.4M in PPP Loans at New Age Group’s U.S. Subsidiary
The news came as the parent of Ahead, Craft, Cutter & Buck and Tenson reported its Sports & Leisure segment’s revenues amounted 5.1 percent y/y to ~$91 million in Q2 2025. Craft was said to be the primary driver of global sales growth, while Tenson also showed comparatively strong growth.
Hanesbrands Faces Possible Debt Rating Upgrade on Proposed Gildan Merger
S&P Global Ratings placed Hanesbrands’ debt ratings on CreditWatch positive because it believes Hanesbrands’ credit profile will improve following its acquisition by Gildan.
Report: Understanding Consumer Purchasing Behavior Retains Loyalty, Even in Uncertain Times
With shifting consumer perceptions of inflation, debt and pricing pressure, the report from Resonate emphasizes that brands can no longer rely solely on “holiday intuition” or historical campaign performance to connect with consumers during times of economic uncertainty.
Dillard’s Posts First Quarterly Revenue Gain in Over Two Years
Dillard’s, Inc. reported its first sales revenue gain in a quarter since the 2022 fourth quarter while showing a slight decline in profits. The gains were led by juniors’ and children’s apparel, ladies’ accessories, and lingerie.
Osprey and Hydro Flask Parent Names Nike’s Scott Uzzell as CEO
Helen of Troy Limited, the parent of Osprey and Hydroflask, appointed G. Scott Uzzell, most recently corporate vice president and general manager of Nike North America and former president of Converse, as chief executive officer, effective September 1.
Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026. Adidas will also offer NIL opportunities for student-athletes across all 20 of the University’s varsity programs.
EXEC: Ombraz Sunglass Brand Exits Asia; Now 100-Percent Italy Sourced, Produced and Shipped
The company is reporting that it has relocated 100-percent of the manufacturing of its armless sunglasses from Asia to a family-owned workshop in Northern Italy, five miles from its Italian Zeiss lens facility.
StockX H1 Report Calls Out Asics, Clarks, New Era, Labubu, and Cactus Plant Flea Market as Winners
In Accessories, Murakami collaborations drove New Era and Louis Vuitton to triple-digit growth on StockX in the first half. The company attributed this success to an ongoing obsession with jerseys, which helped Cactus Plant Flea Market clinch the No. 1 spot in the Apparel category and powered Mitchell & Ness to 40 percent year-over-year growth.
Brooks Running Bangs Out 19 Percent Q2 Revenue Gain
The company set an all-time quarterly revenue high for the second consecutive quarter, achieving double-digit growth or better in every region and channel, and expanding global revenue by 19 percent year-over-year.
EXEC: Gildan Eyes Opportunity to Turn Hanes into an Activewear Powerhouse
Glenn Chamandy, Gildan Activewear’s president and CEO, said Gildan’s proposed acquisition of HanesBrands promises to offer at least $200 million in cost synergies over the next three years, but he said the biggest growth opportunity is expanding the 125-year-old Hanes brand in the activewear space, a category where Gildan excels.
EXEC: Asics Crushes H1 Results Across All Regions; U.S. Q2 Wholesale Jumps 40 Percent
Asics Corporation is feeling good about 2025 as the company raised its full year guidance and implemented an interim dividend payout based on net sales for the six months period ended June 30 exceeding ¥400.0 billion for the first time.
Sunnyside Appoints VP Marketing Strategy
The marketing agency supporting California lifestyle brands, has named Scott Reynolds as its new vice president of Marketing Strategy. He will guide Sunnyside’s strategic and channel capabilities.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal