Russell Corporation is a world-wide leader in athletic apparel & equipment, team uniforms and activewear, with over $1.2 billion in annual sales. With well-known athletic brands such as Russell Athletic, Spalding, Bike Athletic, Brooks, Moving Comfort, Huffy, AAI and Mossy Oak, Russell has build a solid reputation for innovation, quality, durability and service over the past 100+ years.

We are currently seeking a Fall and Spring Category Marketing Managers within our Russell Athletic Team Sports Division in Atlanta, Georgia.


CATEGORY MARKETING MANAGER

In this role you will identify, develop and implement strategic marketing & product opportunities for the profitable growth within Russell Athletic Team Sports (Uniforms & Athletic Apparel). This role will:

  • Oversee the development of category strategies and plans which will result in enhancing the overall consumer/customer perception of the brand and grow team dealer share.
  • Develop a strong understanding of the channels of distribution for this product — from key institutional customers to small team dealers.
  • Develop strategic business plans to drive sales and profit as they relate to the stated category.
  • Research against and define strategy consistent with target consumer and overall marketing objectives.
  • Determine category/product segmentation optimizing both resource and sales opportunities.
  • Interpret and understand consumer dynamics predict shifts and react to trends.
  • Benchmark competitor product/strategy and analyze sales trends to enable fact-based decision-making.
  • Segment product according to category customer/consumer needs.
  • Ensure that category/product/marketing strategy is effectively communicated to sales force, product development & other functions and to support achievement of sales targets.
  • Effectively communicate with counterparts in other product/marketing roles to ensure integrated approach to category.
  • Develop strategic marketing brief to lead development of product line plan within product development.

Job Requirements:

  • Bachelor’s degree, MBA Preferred
  • 5-7 years of marketing, apparel merchandising, category or brand management experience
  • Proven affinity for target category
  • Passion for category and team sports
  • Insatiable curiosity about learning and mastering the business
  • Desire to WIN.

Please forward your resume and salary requirements to Russell3@russellcorp.com