Catch Co. announced that it has closed a $6 million funding round led by existing investor Listen Ventures.

Founded in 2012, Catch Co. has grown from offering a monthly fishing tackle subscription (Mystery Tackle Boxes) to selling its own fishing lures and rods, launching the Karl’s Bait & Tackle e-commerce platform and producing a long-form content series.

After creating a foundation with its digital-first approach, last year Catch Co. also began casting its products into new channels including retailers such as Dick’s Sporting Goods and Walmart.

“Brands today are being built at the intersection of content, community and commerce. Catch Co. has executed on this model brilliantly and built the fastest-growing brand in fishing. Listen is all-in on this dynamic brand and team and their goal to move consumers to the outdoors,” said Rick Desai, managing partner, Listen.

Catch Co. expects to deliver over 2.5 million Mystery Tackle Boxes in 2021 and anticipates membership to its Karl’s Bait & Tackle e-commerce site to surpass 50,000 anglers in 2021, a 500 percent increase since its 2018 launch*. All of this growth is underpinned by its social community and content, including “Unchartered,” which surpassed 15 million minutes streamed on YouTube and Amazon Prime*.

Part of the capital raised will go toward investing in new product categories including the latest expansion of its first fishing rod developed in collaboration with YouTube influencers, the Googan Squad, which sold out during pre-orders*.

“Catch Co. and Mystery Tackle Box were born out of our passion for authentically engaging with our customer community, which plays a major role in how we develop products and content,” said Ross Gordon, the company’s founder & CEO. “Since the very beginning, our focus has been on genuinely connecting with modern anglers in ways that build unmatched brand loyalty. We are making fishing more enjoyable, inclusive and accessible for tens of millions of anglers and our approach is not only helping us grow, but it’s also growing the sport.”

*Denotes stats cited by Catch Co.