Catch Co. announced its first acquisition with Recur Outdoors, a Boston-based startup that “builds digitally-native vertical brands for the outdoor industry.”

Catch Co. offers monthly fishing gear subscription services with its Mystery Tackle Box and Karl’s Bait & Tackle membership e-commerce platform.

The terms of the deal were not disclosed.

“I could not be more excited to add Postfly and the entire Recur offering to the Catch Co. ecosystem”, said Ross Gordon, Founder and CEO of Catch Co. “Not only have Brian and his team built an amazing brand in the growing fly-fishing market, but their customer focus and company values are very much aligned with our approach.”

Catch Co. recently expanded the distribution of its own products into third-party nationwide retailers nationwide, including Dick’s Sporting Goods and Walmart. Coming off a recent $38 million Series B funding round led by True Ventures, the acquisition of Recur Outdoors marks another milestone for the company’s growth and expansion.

“We’ve spent the past eight years building a more welcoming on-ramp for people into fly-fishing,” said Brian Runnals, founder and president of Recur. “Catch Co.’s customer-centricity and unique brand personality are a natural fit with our company, and our team is thrilled to join them on this exciting journey.”