Cascade Designs, Inc. has appointed Lathrop Associates as the companys new sales agency of record for the New England region.


 

Lathrop Associates will manage Cascade Design’s flagship outdoor brands – Therm-a-Rest, MSR, SealLine, Platypus, E-Case, PackTowl Hummingbird and Tracks – for the New England region, including Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont and Maine. Lathrop already represents Perfect Storm, Treksta and point6.


Lathrop Associates is a great fit for Cascade Designs. The fact that they bring experience on both the vendor and Independent rep side of the business will be a huge asset to our retailers in the region. They are technically minded with a solid reputation in New England and will represent Cascade Designs storied history and its extensive array of outdoor products well, said Chris Lowe, Cascade Designs U.S. eastern region sales manager.


 

Lathrop Associates has more than 25 years of experience within the outdoor industry and New Englands retail network. The agency focuses on higher-end technical brands and products that pursue distribution primarily within the traditional outdoor arena via retail, catalog, and web
channels.