Cascade Designs, Inc. hired Lathrop Associates as the company’s new sales agency of record for the New England region.

Lathrop Associates will manage the company’s flagship outdoor brands-Therm-a-Rest, MSR, SealLine, Platypus, E-Case, PackTowl Hummingbird and Tracks-for the New England region, including Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont and Maine.

“Lathrop Associates is a great fit for Cascade Designs. The fact that they bring experience on both the vendor and Independent rep side of the business will be a huge asset to our retailers in the region. They are technically minded with a solid reputation in New England and will represent Cascade Designs’ storied history and its extensive array of outdoor products well,” said Chris Lowe, Cascade Designs’ U.S. Sales Manager Eastern Region.

Lathrop Associates has more than 25 years of experience within the outdoor industry and New England’s retail network. The agency focuses on higher-end technical brands and products that
pursue distribution primarily within the traditional outdoor arena via retail, catalog, and web channels.