Carl Zeiss Sports Optics, a leading manufacturer of high performance sports optics, promoted Barton Dobbs to the position of director of sales – Sports Optics division.

In this position Dobbs will assume a more visible and active role in the development and deployment of the sales strategy. He will also be directly responsible for managing the relationships of its highest profile customers within North America. Dobb’s will report directly to Tom Andrews, vice president – Sports Optics, Carl Zeiss SBE LLC.

“Barton has really stepped up during what was a pretty challenging 2016 season. There’s nothing he won’t take on, especially if it’s for the greater good of our dealer base and our overall brand. I really can’t say enough about what he brings to our organization and I’m excited to watch him step into this opportunity,” stated Andrews.

Prior to the promotion Dobb’s was responsible for sales and territory management for Zeiss Sports Optics in the West, Midwest, Northeast U.S. as well as Canada. Dobb’s also managed key account development including five leading internet retailers; management of 35 independent sales representatives; coordination of special projects with industry-leading rifle manufacturers and oversaw conservation groups with Safari Club International, Rocky Mountain Elk Foundation and the NRA.

Photo courtesy Carl Zeiss Sports Optics