Carhartt hired Tara Roemke as vice president of global merchandising. Roemke joins Carhartt after 13 years at Ariat International, where, most recently, she was the vice president of apparel and denim product management. Before Ariat, Roemke spent four years at Levi Strauss and two years at Gap, Inc.

Roemke will be the general manager of Carhartt’s men’s and Carhartt Company Gear (uniform B2B and personal protective equipment (PPE)) businesses, reporting to Susan Hennike, Carhartt’s chief brand officer. She will lead the men’s merchandising team and collaborate cross-functionally with the product, brand and strategy teams and all business units to ensure each season’s product assortment and key stories are brought to market.

“Tara has an impressive track record of developing and implementing strategic product plans that authentically reach diverse audiences to drive business,” said Hennike. “We are so pleased that she is bringing her expertise to Carhartt and will grow our men’s category and our PPE business in new ways while delivering the premium, durable workwear that our consumers depend on each day.”