Carhartt has appointed active lifestyle marketing veteran Norma Delaney as its new vice president of brand marketing and creative. The company said Delaney will lead the development of marketing and creative strategies and play a critical role in shaping the brand’s image and recognition, reporting to Susan Hennike, Carhartt’s chief brand officer.
“We are very excited Norma is joining Carhartt, and I have full confidence she will leave a lasting impact on our growing brand,” said Carhartt’s Hennike. “Norma has extensive leadership experience and a proven ability to elevate global brands through creative storytelling and strategic amplification. We look forward to her contributions to reinforce our commitment to serve and protect all hardworking people while introducing the next generation to durable workwear they can count on to make their own histories.”
Delaney has reportedly spent most of her career spearheading marketing efforts and helping transform recognizable footwear and apparel brands into consumer-centric organizations.
She joins Carhartt from an apparel manufacturer, Johnnie-O, where she was the chief marketing officer. Prior to Johnnie-O, she was global vice president of brand and U.S. marketing at Hoka. She has also held numerous leadership roles at New Balance, Adidas, Sperry Top-sider, and Keds.
“I’m thrilled to join the passionate and talented Carhartt team. I have long admired Carhartt’s rich heritage, clarity of purpose and how the brand always puts the consumer first. I look forward to contributing to its enduring legacy and ambitious future,” Delaney commented.
Delaney holds a Bachelor of Arts from Colby College and a Master of Business Administration from Boston College.
Images courtesy Carhartt
