Carhartt announced the expansion of the headwear collaboration and Outwork x Outroot campaign in partnership with ’47 to celebrate the unbreakable bond that exists between hardworking fans and their hometowns across the nation.
The 2018 Carhartt and ’47 Outwork x Outroot campaign launches March 29, to coincide with Major League Baseball’s Opening Day. The headwear collaboration combines elements of the most recognizable workwear on Earth with iconic team insignias of all 30 MLB teams.
“There has always been a natural connection between work and sports,” said Tony Ambroza, chief brand officer at Carhartt. “Last year’s campaign proved that hardworking fans in Detroit and Boston are passionate about their teams. With the expansion of this collaboration, we’re able to celebrate baseball fans nationwide who both Outwork Them All and Outroot Them All.”
The second year of the collaboration will begin as Carhartt and ’47 team up to hide a pair of Opening Day 2018 tickets at an unspecified location near the stadium of each of the 15 home teams. On Opening Day, one player in each home market will post a clue on social media, leading one lucky fan to a pair of tickets.
“’47 was built on the principles of hard work and determination. Expanding this partnership and listening to our fans when they asked for their hometown team to be represented in this collaboration is really rewarding,” said Steven D’Angelo, co-owner of ’47. “Creating meaningful products for hardworking fans that support the teams we love is a great way to usher in the 2018 MLB season.”
The collaboration includes three styles, each available in Carhartt Brown, navy and black: the ’47 CAPTAIN (structured, flat brim, snapback), ’47 CLEAN UP (unstructured, curved brim, adjustable), and the ’47 MVP (structured, curved brim, adjustable). Each style features logos from all 30 MLB teams, and the products are available for purchase at all MLB stadium stores, all Carhartt and ’47 company stores and online at Carhartt.com and 47Brand.com.
Photo courtesy Carhartt
