Capranea announced it has secured a strategic private investment to drive global expansion. As part of the agreement, Progression Brands Group (PBG) has been named its global operating partner.
By securing this new investment, the brand will focus on expanding its lifestyle collection while bolstering its presence in the North American market.
“I have spent the past 12 years building a brand I am very proud of,” said Marc Haensli, founder, Capranea, “With this new investment, I am excited to work alongside the PBG team as we take our message of design, quality and love of the Swiss Alps to the rest of the world.”
Through its partnership with PBG, Capranea restructured its executive team and appointed fashion and outdoor industry veterans to support Haensli who will take on the newly created role of Chief Brand Officer. Ian Widmer will join as Capranea CEO, Tobin Briggs will lead Operations, Paul Phillips will lead Marketing, with Clark Gundlach and Paul Silvertown serving as Senior Advisors.
“For years retailers and consumers have been eager for freshness in alpine luxury as past category leaders have mistreated their brands and their relationships. Capranea is perfectly positioned to remind everyone what it means to wear and trade with a brand that has strong core values and a commitment to product excellence,” said Ian Widmer, President and CEO of Progression Brands Group.