Cane Creek Cycling Components expanded its internal sales group (ISG), hiring Stephanie Bush as supply chain leader and Lev Weschler as an engineering manager to support riders, bike shops and dealers across the U.S.
Last year Cane Creek hired an outside sales rep to engage local bike shops in the Southeast and expanded on that success by reorganizing its internal sales group to support a national network of bike shops and dealers.
“Despite the omnipresence of screens these days, we see more and more riders wanting to speak with attentive humans,” said Brent Graves, CEO and president of Cane Creek. “So we have built a new bigger and better ISG team of Cane Creek experts that are thrilled to help riders find solutions and improve their rides.”
Cane Creek said Bush and Weschler bring a wealth of experience and expertise to the organization and “underscore the company’s dedication to streamlining development and sourcing processes.”
“Providing riders the best experience that we can goes beyond our frontline ISG team,” continued Graves. “Efficiently managing our development and sourcing processes means getting products to riders sooner.”
