Candy Digital, Fanetics’ nonfungible token (NFT) company, has hired former Instagram executive, Andre Llewellyn, as chief marketing officer.
In his new role, Llewellyn, will oversee all marketing and communications strategy for Candy to grow its customer base and drive multi-channel engagement.
As one of the first hires on Instagram’s Brand Marketing team, Llewellyn spearheaded the launches of Instagram Shopping and Instagram Stories. He also led the development of real-time marketing and social strategy at Proctor & Gamble while working on Tide.
“I’m so excited to be joining Candy Digital,” said Llewellyn. “The team is full of visionaries who are reimagining the world of fan engagement through the power of technology and innovative NFT products. As fans and consumers continue to blend the physical with digital, there is so much opportunity to build and grow a captive audience and community.”
Throughout his career, Llewellyn also worked at leading agencies including Wunderman, Ogilvy, and DigitasLBi, servicing every major industry vertical before pursuing his MBA from NYU’s Stern School of Business.
“Andre is a pioneering spirit and proven marketing leader who understands the NFT landscape and the potential it has to truly enhance fan engagement on a deeper level,” said Scott Lawin, CEO of Candy Digital. “We’re thrilled to have him join the team and I look forward to working with him closely as we continue to grow and expand our offerings and define the future of fandom.”
Candy Digital recently launched its Beta platform giving consumers their first opportunity to directly buy, sell and trade Candy’s NFT products. Candy’s latest slate of products include its Play of the Day and World Series trophy and medallion collection through its partnership with Major League Baseball (MLB).
Along with Fanatics CEO Michael Rubin, Candy Digital was launched in May 2021 by Mike Novogratz, founder and CEO, Galaxy Digital, and Gary Vaynerchuk, serial entrepreneur and investor.
Candy holds exclusive partnerships with prominent sports properties, including MLB and MLBPA, and some of the biggest names in college sports. Candy’s immersive ecosystem, developed on Ethereum as its core blockchain technology, allows fans and collectors to purchase, trade, and share officially licensed NFTs. Fanatics is the majority owner of Candy Digital.
Photo courtesy Candy Digital
