Candy Digital, Fanatics’ sports and entertainment digital collectible company, announced that Kevin Chou, founder and managing partner of SuperLayer, has been appointed to its Board of Directors.

Chou’s appointment comes on the heels of growth for Candy, which has expanded into new categories, including motorsports, basketball, football, and sports entertainment since its partnership with the Major League Baseball (MLB) was announced in June 2021.

Chou has played an influential role in accelerating the adoption of blockchain technology, focused on easy-to-use crypto products and creating a venture studio in his current role while developing a Creator Economy crypto protocol as CEO of Rally. Chou has been instrumental in the growth of the gaming industry as the founding CEO of Forte, Gen.G and Kabam.

“Candy has an exceptional leadership team and I’m thrilled about the opportunity to help them scale the business and brand globally,” said Chou. “Candy has positioned itself as a pioneer in the sports digital collectibles landscape, and I look forward to supporting its expansion into art, music, gaming and entertainment.”

Chou has been recognized in Fortune’s 40 Under 40, CNN’s Smartest People in Tech and Business Insider’s Silicon Valley Top 100 lists.