C&N Sports Group, a Roanoke, Va.-based performance and athletic apparel distributor to the collegiate retail market, has partnered with IntelliMat, Inc. to sell digital floor displays to approximately 750 collegiate bookstores across the nation. The agreement runs two years.

C&N Sports President and CEO Russell Gaddy says he became familiar with the IntelliMat during a recent pilot program at Virginia Tech’s University Bookstore. The more he learned about the patented display, the more he wanted to be a part of the marketing effort.

“We are excited about this new partnership with IntelliMat,” Gaddy said. “Not only is the IntelliMat one of the most unique products I’ve ever seen, but it has an unparalleled ability to quickly capture and hold the consumer’s attention. It will thrive in this market.”

IntelliMat President and CEO Jim Currie is equally confident about the potential for the IntelliMat in the previously untapped market.
“C&N Sports is a leader in the collegiate retail industry and well-positioned to drive sales of our dynamic product to this sector,” Currie said. “With hundreds of contacts across the nation, the company is well-positioned to expand the IntelliMat’s reach. The C&N Sports Group, with their long-standing and trusted customer relationships, is an ideal business partner for IntelliMat, and we couldn’t be happier about working together.”

According to Currie, C&N Sports will receive a portion of the proceeds from each mat sold. Mat advertising is also likely to benefit C&N Sports, since ads for the company’s sports apparel will rotate on the mat.

The IntelliMat is a wireless computer embedded in a thin mat made of a lightweight thermoplastic alloy with four LCD screens, creating a 30-inch diagonal display with full multi-media capability. Translation: lots of color, motion and sound from a high quality video display-right at your feet, right in the store and right at the point of purchase decisions. The engaging video display can be seen clearly from more than 10 feet away.

Founded in 2001, C&N Sports Group specializes in performance and athletic apparel distribution directly to the college bookstore market. C&N Sports has affiliations with high schools, colleges and AAU teams for team apparel and currently outfits many athletes in every sports sector. Based in Roanoke, Virginia, C&N Sports represent many major brands, including Champion, Under Armour and Gear for Sports.