Canari Cycle Wear, which enjoyed solid results in 2003 under the direction of new ownership, is entering 2004 with new styles and concepts that promise to continue the company's momentum into the new season. Canari The cyclewear manufacturer will introduce its 2004 cycling apparel collection next month at the Interbike Trade Show
“We've not only maintained Canari's core team, but we've recruited and consulted with industry experts who are helping us to take Canari to the next level in terms of quality and , performance, while we maintain the value of our and cost effective cycling apparel,” said Scot Robinson, President.. “We're addressing the needs of our customers, and our 2004 Collection is going to provide dealers with a variety of styles that will contribute to their overall success. We believe people are going to notice a few changes at Canari that are making an already strong and respected apparel company even better.”
As Canari charges into the new season with its 2004 Collection, it has also made a key addition to its management team. Jim Johnston, a sports apparel industry veteran who began his career at Descente Ltd. and introduced the brand to the U.S. and cycling when he opened Descente's first U.S. office, is helping Canari set new directions that will continue the company's growth strategy. Around the sports of cycling and triathlon, Johnston's experience includes marketing relationships and projects around and with USCF, NORBA, USA Triathlon, the 7-Eleven/Schwinn Cycling Team, the Tour de France, the Coors Classic, Dave Scott and various grass roots events.
“We want the cycling industry to take notice of Canari, especially as we continue to make moves that will more aggressively successfully position the brand in the business mind of our dealers and the saddles of our consumers,” said Johnston, General Manager.
