Club Champion said that following its 2022 acquisition of Canada’s Canadian club fitter, Tour Experience Golf (TXG), the TXG brand will transition to Club Champion and its retail stores will be branded as Club Champion Canada, effective August 1.
“This is an exciting move and one we’ve been collectively working toward for some time,” said Nick Sherburne, Club Champion founder. “For over a year, we’ve been working together behind the scenes but viewed outwardly as separate. This branding update will give our audiences more clarity and reinforce what we already see as a united team.”
The company said Canadian golfers will see Club Champion branding in its Canadian stores, with the biggest change through social media. Since the merger announcement, all social media and content creation has operated under a joint TXG by Club Champion brand, with an audience of over 70,000 on Instagram and over 70 million YouTube views, which will revert to Club Champion branding.
Club Champion Canada operates four studios in Calgary, Mississauga, The Pulpit, and Toronto, with plans to expand to Vancouver.
“This is an exciting time for our brands,” said TXG founder Ian Fraser. “The initial merger made sense given our shared fitting philosophies, and this new step also makes sense to unite the brands and keep growing in both the fitting and content spaces.”
Established in 2010, 120 Club Champion locations exist internationally, including studios in Canada, the U.K. and Australia.
