Canada Goose is launching its Generations resale program in Canada after first introducing the platform in the U.S. earlier this year.
Consumers trade in their Canada Goose products via Generations’ online portal. Once they’re sent in, assessed, and authenticated, consumers will then receive a Canada Goose gift card. The brand’s resale partner is Trove.
The company is currently only accepting men’s, women’s, and children’s outerwear and clothing, including parkas, bombers, and vests.
“Canada Goose Generations is a perfect expression of what luxury means today and defines a more sustainable tomorrow,” said Carrie Baker, president of Canada Goose. “Meticulously crafted in Canada with the best materials, our products are uniquely positioned to be re-discovered and loved for a second, third and fourth time. Bringing Generations to our home market presents a meaningful opportunity for us to connect and reconnect with long-time customers in an exciting new way.”
Canada Goose’s expansion of its resale company comes as the company reported in its ESG Report that it saw a nearly 45 percent year-over-year reduction in carbon footprint by investing in global renewable energy credits that address wind, hydroelectricity and solar power, and retrofitting its manufacturing plants. The report also noted progress in transitioning its materials to preferred fibres and materials (PFMs), eliminating per- and polyfluoroalkyl substances (PFAS) from products, and transitioning packaging to more sustainable solutions.
“This ESG Report focuses on key issues in our industry and around the world – from material innovation to reducing our carbon footprint to our Human Rights policy,” said Gavin Thompson, senior vice president of corporate citizenship, Canada Goose. “We continue to actively transform our business, while remaining true to our purpose to keep the planet cold and the people on it warm. I’m proud of our employees and thankful to our partners, who join us in our commitment to this purpose.”
