Canada Goose is redesigning its global corporate workforce, as part of its ongoing Transformation Program, representing a reduction of approximately 17 percent of corporate roles. The company said in a release that the changes followed a comprehensive review of its organizational structure and roles needed to achieve its strategic objectives.

“Today, we are realigning our teams to ensure that corporate resources are fit for purpose to fuel our next phase of growth across geographies, categories, and channels,” said Dani Reiss, chairman & CEO, Canada Goose. “We are focused on achieving efficiency and margin expansion, while investing in key initiatives, brand, design and best-in-class operationt, that will powerfully position our iconic performance luxury brand to deliver long-term growth.”

The company anticipates immediate cost savings, a simplified organizational structure, accelerated decision making and increased efficiencies across its operating platform. Moving forward, cross-functional teams will be integrated, and business activities will be aligned to the company’s go-forward strategy.

“While the decision to reduce our workforce was difficult, it was the right decision to put our business in the best position for the future,” Reiss continued. “To those employees who are leaving us, thank you for choosing to spend part of your career at Canada Goose. I am personally grateful to each and every one of you and for the contributions you have made during your time with us.”

Canada Goose also announced the following changes in management organizational structure resulting from its redesign:

  • Carrie Baker, president, brand and commercial, will expand her role to oversee design in addition to her existing responsibilities. Carrie will continue to partner closely with Reiss on continued creative, product and brand evolution.
  • Beth Clymer, president of finance, strategy, and administration will add operations to her responsibilities. The company said Beth is a skilled operator and will partner closely with its strong team of operations leaders, as well as with Reiss.
    • John Moran, former COO, departed Canada Goose on March 19, 2024.
  • Daniel Binder, chief transformation officer, will now oversee global stores in addition to his current role, which includes sales planning & operations at Canada Goose. Binder is said to have decades of experience in luxury retail, having leadership roles at DFS, a division of LVMH, among other leading luxury retailers and brings strong retail operating skills to this critical growth priority for Canada Goose.

Image courtesy Canada Goose