Canada Goose announced it had hired Larry Li as president, China, effective immediately. Li will oversee all business activities in the Mainland China market, including commercial, marketing and finance. He will be based out of the company’s regional headquarters in Shanghai and report to Paul Cadman, president, the Asia Pacific, Canada Goose.
“Larry is a proven strategic leader with an entrepreneurial mindset and exceptional business development skills,” said Dani Reiss, chairman and CEO, Canada Goose. “Running China from China has been pivotal to our success in the market. Larry’s luxury expertise in China makes him uniquely suited to lead the local team, drive our business forward and seize the strategic opportunities that we see ahead.”
Li joins Canada Goose with nearly 20 years of experience in the luxury sector, having held regional senior leadership positions across retail, operations and finance. Most recently, he was managing director, China at Dunhill, part of the Richemont Group, and was instrumental in the brand’s repositioning and new product direction. Before that, he was with LVMH Group and worked at brands including Louis Vuitton, Givenchy and Kenzo in Shanghai and Tokyo, holding various senior management roles.
Li’s hire comes as Canada Goose continues its expansion in the China market, which the company entered in 2018. Mainland China is home to Canada Goose’s largest retail network, with 16 stores. In addition to the store that opened in Xi’an in May 2022, Canada Goose plans to open another three stores this fall in Tianjin, Qingdao and Chengdu. The brand will continue its category expansion, having launched its inaugural footwear collection last fall, and deepen its ties with local designers, exemplified by its upcoming collaboration with Feng Chen Wang and Xu Zhen for FW 2022.
