Canada Goose Holdings, Inc. has appointed Belinda Wong, chairman of Starbucks China and executive vice president, Starbucks, to its Board of Directors, effective immediately.
Wong has over 20 years of field knowledge and leadership in China and the Asia Pacific region. In her current role at Starbucks, her job is to deliver growth in one of Starbucks’ fastest-growing international markets.
Prior her position with Starbucks, Wong had a ten-year tenure as CEO of Starbucks China, achieving a twelve-fold expansion to reach nearly US$4 billion in revenue and a retail footprint of close to 6,000 company-operated storefronts. Wong also created the Starbucks Rewards program with membership growing to nearly 18 million active members.
“Belinda’s extensive experience leading successful international and community-focused efforts, in particular in China and the Asia Pacific, will benefit our global business endeavors, and we’re thrilled to have her as a new member of our Board,” said Dani Reiss, CEO, Canada Goose. “I look forward to her insight and expertise as we continue on our long-term growth trajectory.”
Under Wong’s leadership, Starbucks opened a Farmer Support Center in Yunnan, China in 2012, offering free agronomy advice and resources to help local coffee farmers adopt more sustainable farming practices while improving crop yield. In 2020, she also established the Beijing Starbucks Foundation in China.
“It’s an honor to join the Board of Directors at Canada Goose. I have long admired the company’s performance luxury product, growth trajectory and commitment to keeping the planet cold and the people on it warm,” said Wong. “I look forward to working with my fellow Board members and the executive team as they continue to effectively grow their strong and impactful brand around the world.”
