Camuto Group, the women's fashion footwear specialist, has entered a partnership with Ellen DeGeneres' new lifestyle collection, ED, set to kick off for the Spring 2016 season. ED footwear is comprised of a mix of casual and athletic styles.
Its sophisticated and wearable look showcases thoughtful attention to detail, reflecting DeGeneres' personal style and spirit. “I am so excited for my brand to partner with the Camuto Group. They say you have to walk a mile in someone else's shoes to really know how they feel. Well, now you can literally walk a mile in my shoes, or even further if you choose,” said Ellen DeGeneres.
The collection will offer a wide range of both urbane and sharp sport styles made of soft leather, luxe suede, natural linen, canvas and denim in neutrals, whites and shades of blue with pops of red. The prices will range from $80.00 to $300.00 and will be available at better department stores and specialty boutiques.
Alex Del Cielo, Chief Executive Officer, Camuto Group, said, “We are excited to partner with Ellen and her ED by Ellen DeGeneres brand. Ellen has broad, global appeal and her interest in making stylish, comfortable footwear is a tremendous opportunity in the marketplace. We anticipate strong brand growth and are eager to build the business together worldwide.”
Launched in June, ED offers an array of product that includes home, apparel and accessories available at EDbyEllen.com.