Camping World Holdings, Inc. is launching a new, industry-first dealership format dedicated exclusively to the RV industry’s leading brands.
Under the new format, select dealerships will be solely dedicated to selling, servicing and showcasing that brand’s latest innovation and product offerings, with a tailored, brand-specific customer experience and specialized staff training.
The recent opening of Jayco Morgan Hill in California marks the rollout of the new format, created to complement and operate in parallel with the existing traditional Camping World branded footprint. Camping World intends to open, acquire or convert manufacturer-exclusive locations across its network.
Marcus Lemonis, chairman and CEO of Camping World, said, “We believe our growth can be accelerated by acquiring or opening dealerships that will ultimately be focused exclusively on the leading RV brands in America.”
Matt Wagner, COO of Camping World, continued, “We believe this strategy widens the acquisition funnel to include dealers with a smaller real estate format or those located near an established Camping World dealership where we have access to a multitude of brands that compete in the same segment.”
In addition to the manufacturer-specific brands, these locations would offer used RVs, service and the entire portfolio of Good Sam products and services.
Camping World plans to open exclusively branded dealerships with various manufacturers in the following markets as part of its first wave:
- Oklahoma City, OK
- Macon, GA
- Northern Michigan
- La Mirada, CA
- Redding, CA
- St. George, UT
- Green Bay, WI
- Lakeville, MN
- Little Rock, AR
Photo courtesy Camping World/Jayco Morgan Hill
