Camping World Holdings Inc. has partnered with Authentic Brands Group (ABG) on the launch of Nautica branded products for the marine, water and outdoor marketplace. The new assortment will be exclusive to the U.S. and Canada.
“We are thrilled to have the Nautica brand as part of our newly-expanded product line,” said Marcus Lemonis, CEO and chairman of Camping World. “We continue to listen to our customers, and they are telling and showing us that the RV is a means to support other active outdoor lifestyles such as boating, camping, hiking, biking, etc. The Nautica branded products allow us to expand our offering and increase product touchpoints with today’s consumers, which should lead to a higher frequency of visits and a larger market basket. Today’s active consumer is not just sitting by the campfire with their R, they are enjoying the activities of the great outdoors.”
The collection will feature a range of water skis, wakeboards and life jackets. Accessories will include marine rope, boat covers, bimini tops plus outdoor seating, tables, and screen rooms. Overton’s/Camping World will also have exclusive rights in the U.S. and Canada for Nautica boat seating and furniture.
Photo courtesy Nautica
