The family-focused retail and experiential startup Camp NYC has hired Chris Spadaccini as chief marketing officer.
Most recently, Spadaccini was the CMO of WarnerMedia Entertainment, where he led marketing for HBO, TBS, TNT, truTV, and HBO Max. Prior to this appointment, Spadaccini had a 20-year career at HBO.
Spadaccini will lead Camp’s brand, advertising, creative, media, and growth marketing.
“We are thrilled to partner with Chris to build a global brand that families everywhere will grow up with,” said Camp’s CEO Ben Kaufman. “Chris spent 20 years building the HBO brand through strategies that drive obsession and ritualistic behavior, and that is exactly what is needed to build a global retail business in the 21st century… Also, he likes to have fun. And we’re kinda fun.”
Camp NYC currently operates six retail locations in the U.S.
“When I walked through ‘the magic door’ for the first time, I was blown away by the uniquely immersive experience that Ben and his team have created for kids and families,” said Spadaccini. “I can’t think of a more noble brand purpose than enriching family life through play and joy, and I’m thrilled to be joining Camp as it enters this exciting phase of growth and rapid store expansion.”
