CamelBak Products, LLC has signed two sponsorship agreements with big mountain snowboarder, Jeremy Jones and freeride mountain bike athlete, Kirt Voreis. CamelBak will integrate Jones and Voreis into its 2006-2007 marketing programs in addition to leveraging their experience and expertise to drive product innovation.
“Jeremy and Kirt are a great ambassadors for CamelBak and exemplifies
our shared values of excellence, innovation, and community,” said Mac Tillman, VP of Marketing and Product Management. “Jeremy is the best in the world at big mountain snowboarding and his knowledge of backcountry gear
will have a direct impact on product development here at CamelBak.”
Voreis, the 2002 National Dual Slalom Champion and World Cup downhill racer, is one of the sport¹s most progressive riders to date. A professional biker since 1994, Voreis started out racing cross country only to be hired later
as a professional downhill racer. His racing experience and world travel eventually led him into freestyle, street riding and dirt jump competitions.
“I am stoked on this product and can see more ways for CamelBak to be an integral part of all aspects of biking,” said Voreis. “CamelBak makes the best mountain bike packs in the industry and it was an honor to have them include me as part of the team.”
Outside of competition, Voreis is also a visible influence on the sport. For the last two years he has taken mountain biking straight to the people
by stopping at bicycle dealerships around the country and going on rides with locals during his Allride Tour across North America. Whether he rides the kid's secret dirt jumps, a good downhill shuttle or an epic cross-country ride, Kirt joins anyone interested in riding a bike. The Allride Tour will hit the road again in 2006 stopping at major events, dealerships and local trails around North America. Catch Kirt and the Allride Tour van at the 2006 Sea Otter Classic in Monterrey, California April 6-9.
Jones, the 2005 O'Neill Verbier Extreme Comp champion, is one of the sport's
most progressive riders to date. Named by Snowboarder Magazine as “Big
Mountain Rider of the Year” for the last 5 seasons, Jones has also appeared
in over 20 action sports movies, and is currently a featured athlete in
Nissan's Xterra television advertising campaign. His peers describe him as
an alien who makes snowboarding in the steepest ranges of the world look
natural.
“I've been using CamelBaks for biking all my life, so making the jump to
using them for snowboarding was a no brainer” said Jones. “Hydration is a
key aspect to the type of riding I do in the backcountry. I'm really looking
forward to having the opportunity to work with the CamelBak design team on
pack designs and fresh ideas for future winter products.”
In the off-season, Jeremy is actively working to set up a new non-profit
called Protect Our Powder, an organization dedicated to slowing down global
warming. The sole mission is to help offset the level of greenhouse gasses
in the atmosphere by supporting projects that reduce emissions in the
environment.
