With only 90 days under its belt, the CamelBak Bottle has exceeded a 10% market share in U.S. specialty retail stores, according to the company. The success of the launch has spurred retailers to place multiple reorders sooner than expected. The CamelBak Bottle has been sold into 851 CamelBak retailers with over 1500 locations nationwide.
“By adding innovation in the form of CamelBak’s legendary Big Bite Valve to
the bottle category, weve been able to re-establish the notion of a premium
bottle,” said Layne Rigney, Director of Recreational Sales at CamelBak.
“The Bottle has returned margin and consumer interest to the category.”
According to Camelbak, Retailers cant keep up with
demand. “CamelBak Bottle sales have really surprised me,” said Brian DePalmer, Buyer, Lombardi Sports, San Francisco, CA. “I cant believe that Ive had to re-order 3 times already this summer.”
