The CamelBak® Better Bottle joins product design heavyweights like Herman Miller, Apple, Sony and the BMW Designworks as winners in I.D magazines prestigious Annual Design Review.
The contest drew over 2,000 entries, in categories as varied as graphics, consumer products, furniture and interactive design. The CamelBak® Better Bottle won an Honorable Mention in the Consumer Products category, which was won by the $500 Herman Miller desktop Leaf Light.
“This is great validation for our design team,” said CamelBak CEO, Sally McCoy. “When we made the decision to enter the bottle market, we challenged them to design something that was aesthetically pleasing, as well as functional and ergonomically better than anything on the market. For our designers to be recognized by a panel of judges as tough as I.D.s is a real accomplishment”.
