Callaway Golf has signed an exclusive global licensing agreement with TRG Accessories, which is also a global licensee for the successful Swiss Army Brands and Timberland Company travel gear businesses. The agreement calls for TRG to create and sell a Callaway Golf Gear collection of golf travel bags, golf travel gear and accessories and golf-related gifts.
Callaway Golf Gear products will debut in the holiday 2003 season at leading golf specialty retailers, premier department stores, specialty luggage retailers and on-course golf shops.
“Callaway Golf is pleased to partner with TRG Accessories in an effort to extend the Callaway Golf brand to the golf travel bag, travel gear and accessories category,” said Ron Drapeau, CEO and Chairman of Callaway Golf. “We expect the Callaway Golf Gear collection to provide all golfers with innovative, performance-oriented products that will help them not only enjoy the game, but also their trip to the golf course, whether they're at their local course or far from home on a golf vacation.”
The Callaway Golf Gear line includes three collections:
- Golf Bag Transporters, a series of golf bag travel carriers that deliver revolutionary solutions for bag protection and handling function during transit;
- The CG Sport Collection of travel gear and accessories (including duffels, totes, toiletry bags and wheeled luggage), which is ideal for golf vacations and everyday use; and
- The Gift Collection, featuring multiple-item sets of travel gear matched with golf accessories packaged as gifts for golfers.
“We are thrilled to be part of the Callaway Golf team,” said Todd Siwak, President of TRG Accessories. “Our single-minded focus on creating market transforming product innovation aligns perfectly with Callaway Golf's global reputation for creating demonstrably superior and pleasingly different products. We are confident that our innovative new products, when combined with the great power of the Callaway Golf brand, will help propel Callaway Golf into a leadership position in yet another segment of the golf industry.”
Additionally, Callaway has signed an exclusive multiyear global licensing agreement with Fossil, Inc. to design, manufacture, market and distribute a line of Callaway Golf watches and clocks.
The Callaway Golf Timepiece Collection will also officially launch in January 2004 at the PGA Merchandise Show in Orlando.
“Callaway Golf is looking forward to our new partnership with Fossil,” said Ron Drapeau, CEO and Chairman of Callaway Golf. “The Fossil brand is well-known for its quality and innovation, and we think this is a very beneficial partnership for both parties.”
The initial offerings in the Callaway Golf Timepiece Collection will include watches in sport and classic chronograph styles for men, women and children. Strap materials will range from leather to stainless steel, and each watch will have a date feature and Callaway Golf's distinctive chevron logo on the crown. The collection will also include a unique signature chronograph inspired by the Great Big Bertha(R) II Driver, which will feature the driver's distinctive blue color on the dial and an oversized square case.
Watches in the Callaway Golf Timepiece Collection will be designed to provide comfort and performance on and off the golf course. All leather straps will have golf-glove leather backing with an anti-sweat material. All watches will also be packaged in unique Callaway Golf tins. A sneak preview of the collection was presented last week at the Chicago Motivation and Incentive Show.
“We are very excited to be teamed with Callaway Golf,” said Mike Barnes, President of International and Special Markets at Fossil. “We believe the watches capture the spirit and heritage of the Callaway Golf brand, as well as its dedication to quality.”