Foresight Sports, part of Vista Outdoor, has become the official launch monitor partner of Callaway Golf and Topgolf Entertainment Group.
The partnership extends the use of Foresight Sports’ launch monitor technology in Callaway Golf’s Tour and sales channels. It increases availability throughout Topgolf Entertainment Group, which includes Topgolf-owned and operated golf entertainment venues and Toptracer’s portfolio of partners’ range and golf course properties.
According to Foresight Sports’ Director of Sales, Rick Cuellar, the partnership offers immediate benefits for Callaway’s worldwide players.
“Anyone following the current trends in the industry understands that golf has become a massively data-driven sport…Callaway Golf has partnered with Foresight Sports because, when it comes to club and ball launch performance analysis, they recognize that our technology delivers shot data with the highest level of quality, accuracy and reliability. Combining this with Toptracer’s industry-leading ball flight performance analysis delivers unmatched data to the golfer.”
Callaway Golf said it would immediately incorporate Foresight’s Tour’s GCQuad launch monitor and GC3 personal launch monitor into its Topgolf facilities, including select venues and Toptracer-equipped ranges.
Ben Sharpe, global president, Toptracer, commented, “One of the key opportunities inherent in this agreement is integrating Foresight into Toptracer locations with a singular objective—to provide more data. This partnership combines Toptracer’s most accurate ball flight technology with Foresight’s most accurate club and launch data technology. The justification for this is simple. We know the marriage of our two technology platforms and data will produce an experience greater than the sum of its parts.”
