Element 21 Golf Company announced that Keith Keindel, Ex-Senior Vice President, International, Callaway Golf, has joined e21 to head the international distribution and sales of e21 Scandium golf equipment.
Element 21 said Keindel has had a distinguished career in the sports and golf industries, heading major sports and golf brand names as well as Spalding. This includes:
- Global Venture Enterprises Ltd., a worldwide business consulting firm specializing in strategic planning, acquisitions and mergers (2005)
- Senior Vice President, International, Callaway Golf responsible for the Callaway, Topflite, Odyssey, Ben Hogan and Strata brands (2003);
- Executive Vice President International and Licensing Spalding Sports Worldwide. Responsible for the sales and licensing of the Topflite,
Spalding, Ben Hogan, Etonic, Strata and Dudley brands (2000); - Vice President International, Spalding Sports Worldwide (Chicopee,
Mass) responsible for all company operations outside the continental USA
(1998); - President of Spalding Canada in 1990. Driving Spalding Canada to the
number one, unit, market share position in the competitive golf ball, golf
bag and golf shoe categories (1990). - President of Converse North American clothing operations, responsible
for the creation of the Magic Johnson line of clothing (1988).
Keith Keindel, e21 International Sales, stated, “I have been in the golf industry long enough to be a real skeptic of the advantages of new technologies. After playing with the e21 Scandium clubs, I made a commitment to work with e21. The golf industry is in a real need of a breakthrough. e21 is the breakthrough! I have always been committed to the advancement in the game of golf.”
