Callaway Golf Company (NYSE: ELY), entered into an agreement to acquire Toulon Design, a putter company specializing in performance-driven design and customization.
Sean Toulon, Toulon’s co-founder, is an established innovator in the golf industry with more than 30 years of experience. He will join Callaway Golf as SVP of Callaway Golf and general manager of Odyssey Brand. Terms of the agreement were not disclosed.
With the acquisition of Toulon Design, Callaway strengthens its position in the putter category, where its Odyssey brand has been a force in the category since Callaway acquired the brand in 1997. Odyssey is also the top putter across the major worldwide tours, according to Callaway.
“Sean is one of the most experienced and knowledgeable leaders in the golf equipment industry, and we are excited to have him come aboard to help us continue to lead the putter category with great designs and the highest performing innovations,” said Chip Brewer, president and CEO, Callaway Golf Company. “With today’s announcement we fortify our position as the number one equipment company in golf and add valuable experience to our leadership team.”
“We are so excited to be joining forces with Callaway and Odyssey,” said Toulon. “We have been inspired by the innovation of these two great brands over a long period of time. But what might be even more impressive is the engagement these great brands have with golfers.”
Photo courtesy Callaway Golf
