Suzy Cirulis has joined Caleres as senior vice president, customer marketing. In this role, she will lead the company’s customer marketing efforts across the company’s portfolio including customer relationship marketing (CRM), customer insights and customer analytics.
“Suzy will be instrumental in creating deeper connections with our current customers and building brand connections with new ones,” said Jennifer Olsen, chief marketing officer, Caleres. “She and her team will ensure the voice of the consumer is always at the table.”
Cirulis joins Caleres with more than two decades of strategy and marketing experience, with depth in CRM, retail and digital marketing. She was most recently chief marketing officer at Crate and Barrel. Previously she worked in customer relationship marketing with Gap, Inc. and its Old Navy, Banana Republic, and Gap Outlet brands, and helped to build a centralized competency in customer marketing for the company.
“Our customer marketing organization, led by Suzy, will develop new ways to drive customer value, leveraging insight and data to power strategic decisions,” added Olsen. “Caleres has always had a hyper-focus on the customer. Over the last several years, Famous Footwear has grown and strengthened its customer database buoyed by the success of our Famous Footwear Famously You Rewards program. It is the perfect time to bring in the right person to unleash the power of our customer data across the entire Caleres portfolio of brands.”