Cabela's Incorporated total revenue for the third fiscal quarter of 2004 increased 15.9% to $383.8 million compared to $331.2 million for the third fiscal quarter of 2003. Net income for the third fiscal quarter of 2004 increased 61.2% to $16.5 million, or 25 cents per diluted share, compared to $10.2 million, or 19 cents per diluted share, for the third fiscal quarter of 2003. The Company noted that, as a result of the recapitalization in the third fiscal quarter of 2003, and the Company's recent public offering, weighted average diluted shares outstanding increased 20.0% to 66.4 million during the third fiscal quarter of 2004 compared to 55.4 million during the third fiscal
quarter of 2003.

During the third fiscal quarter of 2004: direct revenue increased
3.8% to $221.0 million; retail revenue increased 36.8% to $140.5
million, despite a same store sales decline of 3.0%; and financial
services revenue increased 39.9% to $22.3 million, all over the third
fiscal quarter of 2003.

Total revenue for the nine months ended October 2, 2004 increased
15.7% to $976.9 million compared to $844.4 million for the nine months
ended September 27, 2003. Net income for the nine months ended October
2, 2004 increased 61.8% to $26.5 million compared to $16.4 million for
the nine months ended September 27, 2003. The Company reported diluted
earnings per share growth of 43.3% to $0.43, on 62.2 million weighted
average diluted shares for the nine months ended October 2, 2004,
compared to $0.30, on 54.2 million weighted average diluted shares for
the nine months ended September 27, 2003.

Also for the nine months ended October 2, 2004: direct revenue
increased 4.9% to $592.7 million; retail revenue increased 38.9% to
$327.5 million, with a same store sales increase of 1.3%; and
financial services revenue increased 30.9% to $53.7 million, all over
the nine-month period ended September 27, 2003.

Dennis Highby, Cabela's President and Chief Executive Officer
commented, “Once again, we were pleased to achieve record revenues and
profits during the quarter. Our ability to continue to drive operating
margin expansion allowed us to translate a 16% gain in sales into a
32% increase in earnings per share. As we head into our peak selling
season, our momentum is positive and we are dedicated to effectively
executing our strategic initiatives.”

Mr. Highby continued, “Total retail sales increased more than 36%
during the quarter, although same store sales fell 3%. We believe the
decrease in same store sales was primarily due to a delay in the
printing and shipping of a promotional gift card. We are also very
pleased as our new stores continue to outperform expectations. In
particular, our 176,000 square foot store in Wheeling, West Virginia
has performed well since its opening this past August, and our
Hamburg, Pennsylvania location remains one of our most profitable
stores to date. The strong performance of these newer stores gives us
a heightened degree of confidence as we accelerate our retail
expansion into the future. As previously announced, we plan to open
two stores in Texas and one in Utah in fiscal 2005. In addition, we
recently announced we are in negotiations for two new locations; one
in Wheat Ridge, Colorado, slated to open in fiscal 2006, and one in
East Rutherford, New Jersey, slated to open in fiscal 2007.”

Mr. Highby concluded, “We are focused on continually improving our
operating platform and further building on our leadership position in
the outdoor industry. We move forward with a powerful brand, strong
financials, significant growth prospects and a management team
committed to capitalizing on the many opportunities that lie ahead to
deliver long-term value to our shareholders.”

CABELA'S INCORPORATED AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME
(Dollar Amounts in Thousands Except Per
 Share and Share Amounts)
(Unaudited)
----------------------------------------------------------------------
                        Three months ended       Nine months ended
                     ------------------------ ------------------------
                      October 2,   Sept. 27,   October 2,   Sept. 27,
                           2004        2003         2004        2003
                      ----------- -----------  ----------- -----------
REVENUES:
  Merchandise sales  $   361,439 $   315,614  $   920,124 $   800,923
  Financial services
   revenue                22,276      15,922       53,709      41,029
  Other revenue               95        (327)       3,033       2,406
                      ----------- -----------  ----------- -----------
      Total revenues     383,810     331,209      976,866     844,358
                      ----------- -----------  ----------- -----------

COST OF REVENUE:
  Cost of merchandise
   sales                 227,346     200,427      585,142     509,604
  Cost of other
   revenue                    43      (1,477)       3,208       1,376
                      ----------- -----------  ----------- -----------
      Total cost of
       revenue (exclusive
       of depreciation
       and amortization) 227,389     198,950      588,350     510,980
                      ----------- -----------  ----------- -----------
      Gross profit       156,421     132,259      388,516     333,378

SELLING, GENERAL AND
 ADMINISTRATIVE
 EXPENSES                130,926     114,700      347,086     304,162
                      ----------- -----------  ----------- -----------

OPERATING INCOME          25,495      17,559       41,430      29,216
                      ----------- -----------  ----------- -----------

OTHER INCOME
 (EXPENSE):
  Interest income            132          24          269         278
  Interest expense        (2,055)     (2,945)      (6,100)     (8,504)
  Other income, net        1,897       1,309        5,227       4,401
                      ----------- -----------  ----------- -----------
                             (26)     (1,612)        (604)     (3,825)
                      ----------- -----------  ----------- -----------
INCOME BEFORE
 PROVISION FOR INCOME
 TAXES                    25,469      15,947       40,826      25,391
INCOME TAX EXPENSE         8,966       5,710       14,290       8,987
                      ----------- -----------  ----------- -----------
NET INCOME           $    16,503 $    10,237  $    26,536 $    16,404
                      =========== ===========  =========== ===========

EARNINGS PER SHARE:
  Basic              $      0.26 $      0.20  $      0.44 $      0.32
                      =========== ===========  =========== ===========
  Diluted            $      0.25 $      0.19  $      0.43 $      0.30
                      =========== ===========  =========== ===========

WEIGHTED AVERAGE SHARES
 OUTSTANDING:
  Basic               64,252,912  52,035,101   60,241,891  50,611,169
                      =========== ===========  =========== ===========
  Diluted             66,409,915  55,351,796   62,190,157  54,209,546
                      =========== ===========  =========== ===========