Winchester Ammunition has been chosen as the recipient of the 2010 Cabela’s Lifetime Business Achievement Award.  The presentation was made January 18, during the SHOT Show reception in Las Vegas.

The award was accepted by Dick Hammett, president of Winchester Ammunition and was presented by Ed Small, president of Big Rock Sports, Tommy Millner, president of Cabela’s Inc., and Bud Pidgeon, U.S. Sportsmen’s Alliance (USSA) president. 

“It is truly an honor to be recognized for our efforts and support of wildlife conservation,” said Hammett.  “It’s important that Winchester and other companies within our industry support conservation and other groups at the grassroots level working to improve habitat and to protect our rights as hunters and anglers and our hunting heritage. We look forward to continuing this legacy with company’s such as Cabela’s and Big Rock Sports and groups such as the U.S. Sportsmen’s Alliance.”

The U.S. Sportsmen’s Alliance and its Outdoor Business Council created the award in 2006 to honor the Cabela family’s dedication to protecting outdoor sports, including hunting, fishing, and trapping. The award is presented to companies that demonstrate the same passion and commitment to protecting America’s outdoor heritage as the Cabelas.

“This is our way of honoring the Cabela family and other leaders in the outdoor business community, like Winchester,  for their efforts to defend our rights,” said Pidgeon.

Winchester is one of the nation’s largest and oldest producers of ammunition.  For more than 140 years, the name “Winchester” has come to mean many things to many people. To most folks it has meant ammunition and the Gun that Won the West. For many others, however, it also rekindles images of fine hand tools and cutlery, fishing tackle and flashlights.